Director of Growth

Position Overview

Jackson James is seeking a Director of Growth to lead and expand the commercial growth operations for a rapidly growing direct-to-consumer (DTC) apparel and active lifestyle brand. The role is strategic, focusing on developing a cohesive and efficient growth system by integrating paid media, lifecycle marketing, conversion optimization, and creative performance.

Key Responsibilities

• Manage customer acquisition initiatives across paid media platforms such as Meta, TikTok, Google, and YouTube.
• Oversee lifecycle and retention marketing efforts including email, SMS campaigns, CRM management, and subscription strategies.
• Drive conversion rate optimization on Shopify by improving product pages, checkout processes, and bundle offerings.
• Develop and maintain a high-velocity creative performance system that supports performance-based creative teams and ongoing testing.
• Utilize growth analytics to track and improve key metrics including customer acquisition cost (CAC), lifetime value (LTV), average order value (AOV), conversion rates, and retention.

Experience and Skills Required

• 8 to 12+ years of experience in e-commerce, direct-to-consumer, or growth leadership roles.
• Demonstrated success scaling consumer brands with revenues ranging from $50 million to over $500 million.
• Extensive knowledge in paid acquisition, conversion rate optimization, CRM, and performance-driven creative strategies.
• Experience in leading or building integrated creative and media performance systems.
• Strong commercial insight and understanding of business metrics such as CAC, LTV, AOV, and profit margins.

Ideal Candidate Profile

• Current or former VP of Growth or Director within a fast-growing DTC company.
• Head of Performance Marketing with broad responsibility for the full funnel—from acquisition to retention.
• Experienced senior e-commerce operator managing acquisition, retention, and conversion optimization collectively.

Primary Objective

You will be responsible for transforming disparate growth channels into a unified and scalable commercial growth engine that maximizes efficiency, testing speed, and customer lifetime value.