- Expérience
- 8–12 yrs
- Salaire
- —
- Ouvertures
- 1
- Publié
- il y a 1 semaine
- Mode de travail
- Au bureau
- CV
- Candidature requise
Description de l'emploi
Position Overview
Jackson James is seeking a Director of Growth to lead and expand the commercial growth operations for a rapidly growing direct-to-consumer (DTC) apparel and active lifestyle brand. The role is strategic, focusing on developing a cohesive and efficient growth system by integrating paid media, lifecycle marketing, conversion optimization, and creative performance.
Key Responsibilities
- Manage customer acquisition initiatives across paid media platforms such as Meta, TikTok, Google, and YouTube.
- Oversee lifecycle and retention marketing efforts including email, SMS campaigns, CRM management, and subscription strategies.
- Drive conversion rate optimization on Shopify by improving product pages, checkout processes, and bundle offerings.
- Develop and maintain a high-velocity creative performance system that supports performance-based creative teams and ongoing testing.
- Utilize growth analytics to track and improve key metrics including customer acquisition cost (CAC), lifetime value (LTV), average order value (AOV), conversion rates, and retention.
Experience and Skills Required
- 8 to 12+ years of experience in e-commerce, direct-to-consumer, or growth leadership roles.
- Demonstrated success scaling consumer brands with revenues ranging from $50 million to over $500 million.
- Extensive knowledge in paid acquisition, conversion rate optimization, CRM, and performance-driven creative strategies.
- Experience in leading or building integrated creative and media performance systems.
- Strong commercial insight and understanding of business metrics such as CAC, LTV, AOV, and profit margins.
Ideal Candidate Profile
- Current or former VP of Growth or Director within a fast-growing DTC company.
- Head of Performance Marketing with broad responsibility for the full funnel—from acquisition to retention.
- Experienced senior e-commerce operator managing acquisition, retention, and conversion optimization collectively.
Primary Objective
You will be responsible for transforming disparate growth channels into a unified and scalable commercial growth engine that maximizes efficiency, testing speed, and customer lifetime value.