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About AKA

AKA is a prominent global entertainment marketing agency responsible for crafting campaigns spanning theatre, live entertainment, museums, galleries, attractions, film, and music. Their clients include major West End productions and well-known cultural institutions across the UK, dedicated to attracting audiences to memorable experiences.

Programme Overview

This paid graduate programme extends over four months and aims to provide practical exposure to all facets of AKA's Digital Media team. Rather than confining you to a single role, the programme offers a rotational structure through various specialized areas where experienced professionals will mentor you. The final month consolidates learning by integrating all specialties.

One month focused on Google Ads
One month with Paid Social platforms such as Meta, TikTok, Pinterest, and more
One month concentrating on Display & Programmatic Media
One month dedicated to campaign planning, reporting, onboarding, and client support

By programme completion, participants will have an in-depth understanding of digital campaign lifecycle from planning and purchasing to optimization and reporting. Graduates may be considered for full-time Digital Media Executive roles.

Key Responsibilities

Create and optimize ongoing digital advertising campaigns
Evaluate performance data to identify areas for improvement
Utilize Google, Meta, and display advertising platforms proficiently
Generate clear, insightful campaign performance reports
Assist in client meetings and offer strategic input
Collaborate with teams across strategy, creative, social media, data analysis, and client services
Manage campaign budgets, placements, and media schedules
Stay updated with emerging technologies, platform updates, and industry trends

Candidate Profile

Experience is not a prerequisite; enthusiastic mindsets with growth potential are prioritized. Successful candidates typically exhibit:

Strong curiosity with a tendency to question and understand "why"
Proactiveness in identifying problems and formulating solutions
Organizational skills that enable multitasking effectively
Comfort in working with numbers and interpreting data
Effective communication and interpersonal collaboration
Receptiveness to learning and constructive feedback
Passion for digital marketing, advertising, or media sectors
Interest in entertainment, culture, theatre, and live events

Prior knowledge of Google Ads or Meta platforms is not necessary, as comprehensive training will be provided.

Additional Preferred Attributes

Engagement with social media, advertising, or technology innovations
Analytical mindset and problem-solving skills
Hands-on experience or experimentation with content creation, websites, or social media academically or personally
Interest in arts, entertainment, and cultural industries

Benefits and Perks

A structured four-month training programme covering four distinct media specialties
One-on-one mentoring from seasoned digital marketing professionals
Practical work experience supporting high-profile entertainment brands
Continuous feedback and professional development coaching
Opportunities to transition into a permanent Digital Media Executive role
Flexible working arrangements
Annual leave starting at 25 days plus bank holidays, increasing to 31 days
Complimentary theatre tickets
Enhanced parental leave policies
Travel loan options available
Participation in a Ride to Work scheme
Life insurance coverage
Employee Assistance Programme support

Digital Media Graduate Programme (4-Month Graduate Programme)

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