Digital Media Graduate Programme (4-Month Graduate Programme)

About AKA

AKA is a prominent global entertainment marketing agency responsible for crafting campaigns spanning theatre, live entertainment, museums, galleries, attractions, film, and music. Their clients include major West End productions and well-known cultural institutions across the UK, dedicated to attracting audiences to memorable experiences.

Programme Overview

This paid graduate programme extends over four months and aims to provide practical exposure to all facets of AKA's Digital Media team. Rather than confining you to a single role, the programme offers a rotational structure through various specialized areas where experienced professionals will mentor you. The final month consolidates learning by integrating all specialties.

• One month focused on Google Ads
• One month with Paid Social platforms such as Meta, TikTok, Pinterest, and more
• One month concentrating on Display & Programmatic Media
• One month dedicated to campaign planning, reporting, onboarding, and client support

By programme completion, participants will have an in-depth understanding of digital campaign lifecycle from planning and purchasing to optimization and reporting. Graduates may be considered for full-time Digital Media Executive roles.

Key Responsibilities

• Create and optimize ongoing digital advertising campaigns
• Evaluate performance data to identify areas for improvement
• Utilize Google, Meta, and display advertising platforms proficiently
• Generate clear, insightful campaign performance reports
• Assist in client meetings and offer strategic input
• Collaborate with teams across strategy, creative, social media, data analysis, and client services
• Manage campaign budgets, placements, and media schedules
• Stay updated with emerging technologies, platform updates, and industry trends

Candidate Profile

Experience is not a prerequisite; enthusiastic mindsets with growth potential are prioritized. Successful candidates typically exhibit:

• Strong curiosity with a tendency to question and understand "why"
• Proactiveness in identifying problems and formulating solutions
• Organizational skills that enable multitasking effectively
• Comfort in working with numbers and interpreting data
• Effective communication and interpersonal collaboration
• Receptiveness to learning and constructive feedback
• Passion for digital marketing, advertising, or media sectors
• Interest in entertainment, culture, theatre, and live events

Prior knowledge of Google Ads or Meta platforms is not necessary, as comprehensive training will be provided.

Additional Preferred Attributes

• Engagement with social media, advertising, or technology innovations
• Analytical mindset and problem-solving skills
• Hands-on experience or experimentation with content creation, websites, or social media academically or personally
• Interest in arts, entertainment, and cultural industries

Benefits and Perks

• A structured four-month training programme covering four distinct media specialties
• One-on-one mentoring from seasoned digital marketing professionals
• Practical work experience supporting high-profile entertainment brands
• Continuous feedback and professional development coaching
• Opportunities to transition into a permanent Digital Media Executive role
• Flexible working arrangements
• Annual leave starting at 25 days plus bank holidays, increasing to 31 days
• Complimentary theatre tickets
• Enhanced parental leave policies
• Travel loan options available
• Participation in a Ride to Work scheme
• Life insurance coverage
• Employee Assistance Programme support