Brand Designer

About the Company

This well-established food company supplies a varied assortment of branded and private-label products throughout the Irish market. Operating in retail, foodservice, and related commercial sectors, the firm is renowned for practical product development, deep category expertise, and commercially driven food brands.

Role Overview

They are looking to add a Brand Designer to their internal marketing team who has at least five years of experience. This role involves both creativity and technical precision to produce polished, production-ready designs that bring strong creative ideas to life.

Key Responsibilities

• Create innovative design concepts for a diverse multi-brand portfolio, interpreting briefs with original thinking, commercial insight, and solid visual judgment.
• Design a broad array of marketing materials including packaging, brochures, flyers, sales presentations, pitch decks, trade show graphics, reports, digital advertisements, and social media content.
• Apply brand guidelines effectively to generate fresh, cohesive visual content across both print and digital platforms.
• Collaborate closely with the Head of Marketing and other internal teams to comprehend campaign aims, business goals, and project specifics.
• Communicate design ideas clearly, accept feedback constructively, and adapt to evolving priorities.
• Help create and organize a comprehensive library of brand assets such as templates, layouts, icons, patterns, imagery treatments, approved fonts, and reusable design elements.
• Ensure brand assets are easy to access, properly named, version-controlled, and usable by marketing and artworking colleagues.
• Support creation of practical guidelines to ensure consistent use of brand materials across the organization.
• Detect gaps in existing assets and suggest improvements for templates and shared resources.
• Produce high-quality artwork for packaging and marketing collateral.
• Prepare print-ready files adhering to packaging specifications like bleeds, color profiles, and preflight checks.
• Adapt and resize creative assets for various channels, formats, markets, and campaign requirements.
• Maintain meticulous attention to typography, layout, brand fidelity, file structure, and final delivery.
• Manage design projects independently from brief to delivery with minimal supervision.
• Utilize AI and design tools appropriately to enhance workflow speed and production quality without sacrificing standards.

Qualifications and Experience

• Proven experience as a brand designer in-house or agency setting.
• Strong ability to develop original creative solutions from briefs, with confidence in brand design.
• Track record of delivering final artwork across print and digital mediums.
• Advanced knowledge of Adobe Creative Suite, especially InDesign, Illustrator, and Photoshop.
• Deep understanding of typography, layout, color theory, visual hierarchy, and brand consistency.
• Keen eye for food, product, and packaging presentation to enhance commercial appeal.
• Experience managing multiple brands or sub-brands simultaneously.
• Excellent organizational skills and ability to handle diverse workloads and tight deadlines.
• Ability to work independently while aligning with team objectives.
• Resilient attitude towards feedback and creative iterations.
• Exceptional precision in preparing artwork ready for production.

Desirable Skills

• Experience building brand asset libraries, design systems, templates, or shared creative resources.
• Background in B2B, FMCG, food, retail, wholesale, or product-driven marketing contexts.
• Familiarity with PowerPoint and Word template design.
• Design experience for social media, email marketing, web banners, and other digital channels.
• Basic video editing and some motion graphics knowledge.
• Interest and willingness to explore AI tools for design, artworking, image generation, video editing, or workflow enhancement.

Work Pattern and Benefits

• Full-time, permanent position offered with a hybrid work schedule.
• Work is office-based in Dublin three days weekly, with two days remote.
• Engage in a varied design role encompassing multiple food brands.
• Opportunity to influence visual strategy and consistency across growing brand portfolios.
• Balance of creative conceptual work and hands-on production tasks.
• Exposure to packaging, trade marketing, presentations, digital materials, and campaign content.
• Collaborative in-house setting with genuine project ownership.
• Contribute to developing a scalable and well-organized design system for the team.