Amazon Ads Manager - India & USA

Overview

We are seeking a full-time, in-house Amazon Ads Manager based in Ahmedabad who will take complete ownership of our Amazon advertising efforts to drive profitable sales growth. This role involves far more than maintaining existing campaigns or following agency instructions—it requires deep involvement in product understanding, identifying growth opportunities, testing advertising strategies, and ongoing performance optimization.

Key Responsibilities

• Manage all aspects of Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Conduct keyword research, competitor analysis, and search-term evaluation.
• Optimize campaign structures, bids, budgets, and placements.
• Develop launch strategies for new product introductions.
• Scale successful campaigns aggressively.
• Enhance product visibility and improve organic search rankings for important keywords.
• Identify products with scaling potential.
• Reduce wasted advertising spend through continual campaign and search-term analysis.
• Monitor key performance metrics such as ACOS, TACoS, ROAS, CPC, CTR, and conversion rates.
• Maintain a balance between advertising growth and profitability.
• Generate comprehensive weekly and monthly performance reports with actionable insights.
• Collaborate with cataloging and creative teams to improve product listings where weak conversions limit ad effectiveness.

Desired Mindset and Approach

• Understand that Amazon sales growth requires integration of advertising, organic ranking, conversion rates, pricing, reviews, inventory, and profitability.
• Assess and decide which products deserve aggressive scaling and when higher ACOS is acceptable to foster growth.
• Identify inefficiencies in ad spend and understand why some campaigns attract clicks but fail to convert.
• Constantly innovate with new campaigns and targeting strategies through testing and experimentation.

Candidate Profile

• Prior hands-on experience with Amazon Ads and PPC campaigns, especially Sponsored Products.
• Proficiency in Excel or Google Sheets for analysis of advertising reports.
• Strong numerical analysis skills to translate data into effective actions.
• Knowledge of Amazon search behavior and keyword ranking dynamics.
• An experimental and testing-oriented mindset.
• High ownership with a proactive approach to finding opportunities independently.
• Experience with Sponsored Brands, Sponsored Display, bulk campaign operations, Amazon Brand Analytics, or related advertising tools is a bonus.

Success Metrics

Performance will be evaluated on metrics including Amazon sales growth, TACoS, advertising efficiency, organic growth, and contribution margin. The objective is to leverage advertising strategically to build a larger, stronger, and more profitable Amazon brand rather than merely minimizing ad spend.

Why Work With Us?

Zoci Voci is a personalized gifting brand with a broad and expanding product line. Unlike agency roles managing multiple unrelated accounts, this position allows deep engagement with a single brand, rapid experimentation, new product launches, and the chance to see the direct impact of your strategies. If you are passionate about Amazon advertising, data analysis, experimentation, and driving product sales, we encourage you to apply.