Service Advisor - Motorcycle

Role overview

Abdulla Al Masaood and Sons Group is hiring a Service Advisor for its Harley-Davidson motorcycle division in Dubai. This onsite position is focused on providing a premium, straightforward, and efficient service journey for customers, while also supporting workshop flow and helping the service team meet revenue goals. The role calls for strong customer handling, clear communication, and a commitment to maintaining the brand’s high standards in a competitive market.

Key responsibilities

• Greet riders professionally and in a manner that reflects the brand.
• Listen carefully to customer concerns and document service needs accurately.
• Prepare transparent estimates covering parts, labor, and expected turnaround times in AED.
• Keep customers informed throughout the repair process by phone and WhatsApp.
• Hand over motorcycles with a clear explanation of the work completed.
• Create and manage job cards through DMS systems.
• Organize workshop workload based on technician skills and available capacity.
• Coordinate daily with the foreman or master technician to confirm diagnostics and timelines.
• Help ensure promised delivery dates are consistently met.
• Recommend maintenance packages, wear-and-tear items, and genuine parts where suitable.
• Support seasonal service campaigns such as summer and winter checks, and riding-season preparation.
• Contribute to monthly service revenue targets.
• Read diagnostic findings and explain them in simple, customer-friendly language.
• Apply manufacturer warranty rules correctly and support documentation for claims and audits.
• Address complaints calmly and professionally, especially when dealing with high-expectation customers.
• Work to maintain strong CSI results and positive Google review ratings.
• Follow up after service visits to strengthen customer relationships and retention.

Requirements

• At least 2 years of experience as a service advisor in the automotive or motorcycle sector.
• Experience with premium or luxury brands is preferred, ideally in the UAE.
• Strong English communication skills are required; Arabic is a major advantage.
• Confident customer service skills for working with premium clients.
• Good technical knowledge of motorcycles, especially cruisers or touring models.
• Experience using DMS or job-card systems and coordinating workshop activity.
• Valid UAE driving license is required; a motorcycle license is an added benefit.
• A sales-oriented approach with the ability to upsell in a considerate way.
• Prior exposure to motorcycle aftersales or service campaigns is preferred.
• Ability to stay effective in a busy, high-pressure environment.

Additional information

This is a full-time onsite role based in Dubai, United Arab Emirates. The position is with Abdulla Al Masaood and Sons Group (AMS Group) within the Harley-Davidson motorcycle business. The job summary indicates an open-ended salary structure but does not specify a fixed pay amount or additional perks. No application deadline, start date, or vacancy count was provided.

What this role focuses on

The role combines front-line customer service, workshop coordination, warranty and documentation handling, and revenue support. The ideal candidate will be able to balance premium customer expectations with operational accuracy and the commercial goals of the service department.