SEO Campaign Specialist

About Us

Microuniver specializes in comprehensive business solutions that empower organizations to elevate their operations through expert services. Our offerings include Website Design & Development, Search Engine Optimization (SEO), Social Media Management, Online Marketing, and various corporate services.

Role Overview

This full-time position offers a results-focused role with a competitive remuneration package along with opportunities for overseas assignments. The ideal candidate should possess a proactive, can-do attitude and expert knowledge in organic search engine rankings, demonstrating self-motivation and dedication in executing assigned tasks.

Key Responsibilities

• Develop and implement SEO strategies across three main facets: On-Page (keyword research, HTML & schema tagging), Technical (optimizing site architecture for better crawling), and Off-Page (link building).
• Enhance website content continuously through maintenance and ad hoc optimization tasks to boost site performance.
• Perform comprehensive website audits and keyword research, aiming to improve organic search rankings and achieve first-page Google search visibility.
• Generate and analyze SEO performance reports, monitor web analytics, and evaluate campaign progress against deliverables.
• Support the Global Sources SEM team with SEO implementation, coordination, and reporting.
• Create simple wireframes and mockups to provide visual references for business units and management, facilitating faster decision-making and expectation alignment around new initiatives and site redesigns.
• Carry out keyword research to optimize landing pages effectively.
• Produce engaging and thought-provoking content to attract and drive traffic to client websites.
• Oversee all traffic and visibility targets, providing comprehensive SEO traffic statistics to clients.
• Manage incoming SEO-related requests, prioritize tasks, provide status updates, and report progress, dependencies, and obstacles to the Account Management team.
• Identify corrective measures to continuously improve organic search traffic, user behavior, and rankings on major search engines.
• Stay updated on emerging and innovative SEO methods to maintain industry leadership.

Required Qualifications and Skills

• Minimum of 3 years of experience in SEO, SEM, or related roles.
• Deep knowledge of both on-page and off-page SEO optimization techniques.
• Hands-on expertise in white-hat SEO practices encompassing organic search, on-page, and off-page optimization.
• Strong article writing capabilities capable of producing effective copy for content marketing purposes.
• Excellent interpersonal communication and project management skills.
• Ability to work independently and manage multiple priorities effectively to meet stringent deadlines.
• Capability to develop practical solutions and adapt to new changes quickly.
• Hardworking and highly committed attitude towards assigned responsibilities.