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Job Overview

We are seeking a highly imaginative and detail-focused Senior Graphic Designer to spearhead visual communications across Purplle’s e-commerce platform. This role emphasizes crafting compelling, performance-driven creatives for the website, app, CRM, and marketing channels while safeguarding consistent brand representation.

Key Responsibilities

Design homepage visuals, campaign landing pages, category banners, offer strips, widgets, and merchandising assets for both web and mobile app interfaces.
Create platform assets that drive conversions aligned with business goals, seasonal promotions, and sales events.
Maintain visual uniformity throughout all consumer interaction points within the Purplle ecosystem.
Develop creatives for email campaigns, push notifications, WhatsApp, app notifications, and customer retention initiatives.
Produce both static and animated creatives for performance marketing platforms such as Meta and Google.
Continuously refine designs based on click-through rates, conversion metrics, engagement analytics, and campaign feedback.
Convert campaign ideas into flexible design systems that scale across various formats and sizes.
Collaborate closely with marketing, category, growth, and content teams to execute campaigns end-to-end.
Preserve compelling visual storytelling while balancing business objectives and campaign performance.
Utilize AI-driven tools like Midjourney, Firefly, ChatGPT, or comparable technologies to accelerate creative brainstorming and production.
Investigate emerging design trends, motion graphics styles, and digital-first visual formats pertinent to beauty commerce.
Handle concurrent projects efficiently, ensuring rapid delivery without sacrificing quality.
Ensure flawless, pixel-perfect designs with organized files and ready-for-production outputs.
Guide and mentor junior design team members to uphold overall creative standards.

Requirements

4 to 7 years of professional experience in graphic design, ideally within e-commerce, beauty, fashion, or direct-to-consumer brands.
A robust portfolio demonstrating expertise in platform banners, CRM creatives, campaign visuals, and digital merchandising assets.
Proficiency at an advanced level with Adobe Photoshop, Illustrator, and Figma.
Familiarity with After Effects and Premiere Pro is advantageous.
Deep understanding of typography, composition, hierarchy, and designs aimed at conversion optimization.
Capability to thrive in fast-moving, high-volume environments with meticulous attention to detail.
Experience or interest in AI-assisted creative workflows is a plus.

Preferred Skills

Knowledge of e-commerce platform merchandising strategies.
Expertise in CRM and lifecycle marketing design.
Design experience supporting performance marketing campaigns.
Strong visual sense aligned with beauty and fashion sectors.
Skills in motion graphics and creating short-form video content.
Usage of AI-assisted design processes and tools.

What We’re Looking For

Excellent design thinking combined with a clear business perspective.
Rapid execution capabilities without compromising creative quality.
Proactive ownership and collaborative spirit.
Flexibility to adapt design styles across varied brand tones and campaign needs.
Passion for beauty industry trends and digital commerce.

Location

Based in Mumbai, Maharashtra with mandatory onsite work from office.

Senior Executive - Graphic Designer

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