Senior Content Marketing Executive

About Nutrili

Nutrili is an emerging wellness brand operating out of Dubai, Riyadh, and Beirut, focused on innovating the supplement industry. Over the past year, the team size has doubled, fueling expansive growth, and offering exciting opportunities to influence the wellness market in the region. The company develops scientifically supported supplements ranging from collagen and gummies to essential daily vitamins aimed at enhancing well-being. Nutrili emphasizes creating wellness products that not only deliver results but are appealing and seamlessly integrate into contemporary lifestyles.

Role Overview and Responsibilities

• Lead and implement marketing campaigns across various platforms including social media, email marketing, influencer partnerships, and digital channels.
• Conceptualize and produce captivating short-form content tailored for Instagram, TikTok, and other relevant platforms.
• Handle filming, editing, and distribution of engaging social-focused videos, reels, and behind-the-scenes materials.
• Craft persuasive copywriting for social media posts, emails, product launches, and promotional campaigns.
• Continuously monitor social media trends, emerging formats, and cultural moments to produce fresh, relatable content.
• Collaborate effectively with designers, creators, and team members to actualize campaign visions.
• Contribute to the ongoing development and refinement of Nutrili's brand voice across all communication points.
• Evaluate content and campaign analytics to optimize engagement and drive growth.

Candidate Requirements

• Minimum of 4 years’ marketing experience with a focus on social media or content production.
• Deep understanding of content strategy, current social trends, and techniques for engaging audiences.
• Proficient with content creation and editing tools such as CapCut, Adobe Premiere, Canva, or equivalents.
• Confidence and competence in both on-camera presence and video editing.
• Strong English copywriting and storytelling abilities.
• Experience in scripting and conceptualizing video content.
• Highly organized, proactive, and accustomed to dynamic startup environments.
• Interest or passion for wellness, fitness, beauty, or lifestyle brands is advantageous.

Why Choose Nutrili

• Opportunity to be part of one of the region's fastest-expanding wellness companies.
• Work within a creative, driven, and cooperative team culture.
• Contribute to building a beloved and engaging brand.
• Gain meaningful responsibility and influence over content and marketing strategies.
• Experience a vigorous work pace encouraging innovation and bold ideas.