Senior Content Marketing Executive

About Nutrili

Nutrili is a rapidly expanding wellness brand operating in Dubai, Riyadh, and Beirut, committed to transforming the supplement industry. Over the past year, the company has doubled its workforce and continues to accelerate growth. Nutrili offers scientifically backed supplements including collagen, gummies, and essential daily vitamins aimed at enhancing overall well-being. The brand prioritizes not only effectiveness but also appealing design and seamless integration into contemporary lifestyles.

Role Overview

We seek a motivated and innovative Content & Marketing Executive capable of producing compelling content and driving marketing initiatives. This multifaceted role combines creative content creation and strategic marketing leadership, demanding proficiency in storytelling, video production, copywriting, and brand development to foster authentic connections with the audience.

Key Responsibilities

• Plan and implement marketing campaigns through social media, email, influencer partnerships, and digital platforms.
• Produce captivating short-form content for Instagram, TikTok, and other social outlets—overseeing the process from conceptualization to final output.
• Film, edit, and distribute social-centric videos, reels, and behind-the-scenes footage.
• Craft persuasive copywriting for social posts, emails, product launches, and promotional campaigns.
• Keep abreast of social media trends, formats, and cultural shifts to create content that is fresh and native-feeling.
• Work collaboratively with designers, content creators, and cross-functional teams to realize impactful campaigns.
• Contribute to defining and refining Nutrili's brand voice across all communication channels.
• Evaluate content and campaign effectiveness to consistently enhance engagement and growth metrics.

Qualifications and Requirements

• Minimum of four years’ experience in marketing, social media management, or content development.
• Deep knowledge of content strategies, social media trends, and engaging diverse audiences.
• Practical skills in content creation and editing tools such as CapCut, Adobe Premiere, Canva, or equivalents.
• Comfort and confidence in front of and behind the camera and editing workstation.
• Exceptional English copywriting and storytelling capabilities.
• Experience in conceptualizing and scripting video content.
• Highly organized and proactive, thriving in a dynamic startup environment.
• Strong interest or background in wellness, fitness, beauty, or lifestyle sectors is highly advantageous.

What Nutrili Offers

• Opportunity to be part of one of the fastest-growing wellness brands within the Middle East region.
• Collaborate within a creative, ambitious, and supportive team environment.
• Work on a beloved brand that resonates deeply with its audience.
• Obtain meaningful ownership and influence over content and marketing directions.
• Engage in a fast-moving workplace that encourages experimentation and innovation.