Member Engagement Manager

Role overview

The Victoria Tourism Industry Council (VTIC) represents Victoria’s visitor economy and works with industry, government, and partners to strengthen the tourism and events sector. VTIC is seeking a commercially minded Member Engagement Manager to expand and deepen its membership community and help deliver the organisation’s 2026–2029 strategy.

This position focuses on growing membership in a sustainable way by combining acquisition, retention, and engagement activity. The role also carries responsibility for shaping a strong, data-informed member experience throughout the full member journey.

Key responsibilities

• Increase membership numbers and membership revenue while supporting VTIC’s growth goals.
• Plan and run targeted campaigns to attract and retain members through events, partnerships, regional outreach, and digital channels.
• Build and maintain a strong pipeline of prospective members and convert leads into lasting relationships.
• Create a smooth member experience from first contact through onboarding and ongoing engagement.
• Represent the value of membership clearly and confidently, positioning VTIC as a trusted industry partner.
• Lead high-value engagement activity such as member experiences and events.
• Use data and performance insights to improve engagement, measure results, and reduce member churn.
• Work closely with internal teams to deliver events, campaigns, and strategic initiatives.

What success looks like

• Consistent growth in membership and revenue year after year.
• Retention above 90% and a highly active member base.
• Strong member satisfaction and advocacy.
• Clear conversion results from events, partnerships, and campaign activity.
• A recognised and trusted presence within Victoria’s visitor economy network.

About you

You are a confident relationship-builder with a commercial mindset and a genuine interest in creating industry impact. You enjoy connecting people, identifying opportunities, and turning prospects into outcomes.

• Background in sales, business development, and membership-based roles.
• Proven ability to meet and exceed growth targets.
• Strong skill in identifying, engaging, and converting new business opportunities.
• Excellent communication, presentation, and stakeholder engagement abilities.
• Experience using CRM systems and managing sales or membership pipelines.
• Interest in, or understanding of, the tourism, events, or broader visitor economy sectors.
• Proactive, energetic, and results-focused working style.

Why join VTIC

• Contribute to an organisation helping shape the future of Victoria’s visitor economy.
• Work alongside a passionate, connected, and high-performing team.
• Gain exposure to industry leaders, events, and networks across the state.
• Have the chance to make a visible and meaningful difference.
• Enjoy a flexible work environment with regular industry engagement and regional travel.

Additional information

• Regional travel is expected, and attendance at some events outside normal working hours will be necessary.
• A valid driver’s licence is required.
• A police check must be completed before employment begins.