Manager Channel Sales

Job Purpose

The Manager Channel Sales role is responsible for effectively managing partner relationships to boost walk-in traffic, order bookings, sales revenue, unit sales, and collections within assigned projects, adhering to budget and timelines.

Key Accountabilities

• Achieve targeted sales value (in crores) and unit volume as per defined goals (sales represented as net order book).
• Meet monthly sales booking targets for assigned channels while contributing to site margin and planned objectives.
• Enhance efficiency of customer walk-ins and closures at project sites through diligent monitoring and tracking.
• Develop and expand new sales channels to broaden channel distribution pipelines.
• Continuously track competitor actions within operating micro-markets and provide timely feedback reflecting market dynamics.
• Coordinate with multiple stakeholders and departments to improve channel activities and customer experience at the individual site level.
• Design and implement site-specific plans and initiate below-the-line (BTL) promotional activities as needed.

Strategic Responsibilities

• Prioritize channel development by forging strong partnerships across the region.
• Serve as an essential liaison between various channels and closure managers to generate robust customer walk-ins.
• Assess and enhance the effectiveness of channel sales at each site by identifying, developing, and allocating channels intelligently.
• Maintain accurate records of conducted activities and meetings.
• Recommend and implement strategies to sustain uninterrupted walk-in flow of the right customer segments for assigned project sites from multiple channels.

Operational Duties

• Manage all channel-related tracking tools and review mechanisms.
• Focus on developing both direct and unconventional sales channels.

Developmental Tasks

• Craft and implement weekly, monthly, and quarterly action plans coordinated with marketing teams to ensure effective walk-ins and closures at the site.
• Manage knowledge sharing and training activities by identifying gaps and mapping required sessions.
• Design outreach initiatives aimed at channel development.

Internal and External Collaboration

• Internal interaction with Sales, Marketing, Engineering, and Finance teams.
• External coordination with Corporates, High Net Worth Individuals, Brokers, Property Consultants, Customers, and Service Partners.

Eligibility, Education & Experience

• Graduate or Postgraduate degree in Marketing & Sales.
• 8-10 years of experience in the Real Estate industry.
• Proven track record of achieving sales targets via channel partner networks.
• Proven ability to empanel high-performing channel partners.
• Excellent communication skills coupled with a proactive approach.