HR Marketing Specialist (1-year Contract)

About OCBC

OCBC is Singapore's longest-standing bank, committed since 1932 to helping individuals and businesses achieve their goals by deeply understanding their needs. As we continue to transform into a future-ready learning organisation through technology and innovation, we aim to be Asia's leading financial services partner for a sustainable future. Our workplace encourages collaboration, growth, and delivering value to the community.

Role Overview

The HR Marketing Specialist plays a key role within the Group Human Resources department by designing and executing marketing and communication campaigns to promote HR programs, events, and opportunities internally at OCBC. This role requires a blend of excellent communication, creative storytelling, and project management skills to engage employees and ensure impactful messaging.

Key Responsibilities

• Conduct interviews with employees to uncover genuine stories, career paths, and cultural insights.
• Create engaging, long-form blog posts, articles, and web content for careers and internal platforms.
• Write captivating social media copy tailored for LinkedIn, Instagram, and other platforms.
• Develop concise internal communications such as announcements, newsletters, and team highlights.
• Organize and execute photo and video shoots at offices and company events, handling camera and lighting equipment.
• Edit photos and videos professionally using Adobe Lightroom, Premiere Pro, CapCut, or similar tools to produce social media-optimised content.
• Design branded visual assets, social media graphics, event materials, and internal communication collateral using Canva, ensuring brand consistency.
• Support marketing campaigns for internal programmes and events by developing communication plans with clear timelines and channel strategies.
• Create event-related content including banners, save-the-date graphics, recap posts, and highlight videos.
• Manage multiple content projects concurrently, coordinating with internal stakeholders to align messaging with business goals.
• Maintain a content calendar and monitor performance metrics of published content.
• Coordinate external vendors or freelancers when necessary.

Candidate Profile

• Possesses 2 to 4 years of professional experience in employer branding, internal communications, or content marketing.
• Demonstrates exceptional writing skills, crafting clear and engaging copy suited to diverse audiences and channels.
• Experienced in photography and videography, including quality editing capabilities.
• Proficient in Canva with a strong visual design sensibility.
• Adept at managing multiple simultaneous projects within tight deadlines in a dynamic environment.
• Comfortable conducting interviews and extracting authentic, on-brand stories.
• Experienced in planning and marketing internal events or programmes.
• Strong interpersonal skills with the ability to build trust across all organizational levels.

What OCBC Offers

Competitive salary complemented by comprehensive and flexible benefits tailored to various lifestyles. Opportunities to participate in community initiatives, industry-leading learning, and professional development programs. OCBC places equal emphasis on the wellbeing and growth of employees as on customer needs.