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Role overview

This opportunity is for a data-focused Growth Marketing Manager to drive the expansion of a construction services marketplace in Al Ain, Abu Dhabi. The position centers on improving lead generation, user engagement, and retention across the platform’s key audience groups.

Key responsibilities

Design and run acquisition campaigns across multiple channels, including Google Ads, Meta, and LinkedIn.
Improve campaign efficiency by monitoring metrics such as CPL, CAC, and conversion performance.
Create and optimize landing pages designed to convert high-intent visitors.
Develop lead-generation assets such as cost calculators, guides, and templates.
Set up and manage lifecycle campaigns through CRM tools using email, WhatsApp, and push notifications.
Segment users and tailor engagement strategies to different audience groups.
Identify where users drop off and build re-engagement actions to bring them back.
Plan and execute referral and loyalty programs.
Track marketing KPIs including CPL, CAC, retention, and LTV, and report on performance.
Run A/B tests on ads, landing pages, and messaging to improve results.
Study user behavior to strengthen conversion and engagement outcomes.
Maintain proper tracking using analytics platforms and pixels.
Balance marketplace supply and demand by supporting both contractors/engineers and homeowners/developers.
Assist with onboarding and activation of new users.
Work closely with product and technology teams to enhance the user experience.

Requirements

At least 5 years of experience in growth marketing or performance marketing.
Prior exposure to two-sided marketplace growth is strongly preferred.
Practical experience with Google Ads and Meta Ads Manager.
Hands-on knowledge of GA4.
Experience using CRM tools such as HubSpot, Zapier, or similar platforms.
Good understanding of SEO and local services marketing.
Strong analytical ability with a clear data-to-insight mindset.
Excellent communication and stakeholder coordination skills.

Benefits

Monthly salary of AED 15,000.
Visa support.
Health insurance.
Annual flight ticket.

Success metrics in the first 6 months

Cut cost per lead by 20%.
Build a healthy pipeline of verified contractors and active users.
Reach more than 40% user retention within 30 days.
Launch and scale strong lead-generation campaigns.

Additional information

This role is in the construction technology / marketplace industry and is based in Al Ain, Abu Dhabi Emirate, United Arab Emirates. It is a full-time, onsite position.

Contact

Interested candidates can share their CV by email at jobs@elitehrconsultancy.com or contact +971551226879.

Growth Marketing Manager

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