- 경험
- 어느
- 샐러리
- INR 20,000 – INR 40,000 / month
- 채용 공고
- 1
- 게시됨
- 6시간 전
- 작업 모드
- 사무실에서
- 재개하다
- 신청 시 필수 사항
직무 설명
Job Overview
This role involves planning, developing, and executing advertising campaigns on both Google Ads and Meta platforms to maximize reach and return on investment.
Key Responsibilities
- Design, launch, and oversee campaigns on Google Ads including Search, Display, YouTube, and Shopping channels.
- Carry out keyword research and analyze search intent to enhance campaign relevance.
- Adjust bids, allocate budgets, and refine targeting parameters to optimize campaign ROI.
- Continuously monitor key metrics such as Cost Per Click (CPC), Click Through Rate (CTR), Quality Score, and conversion rates.
- Implement A/B testing strategies for advertisements and landing page variations to identify the most effective approaches.
- Utilize Google Analytics and conversion tracking technologies to gather actionable data.
- Generate comprehensive reports to communicate performance insights and guide strategy improvements.
- Stay informed on the latest Google Ads guidelines and industry trends to maintain compliance and efficacy.
- Plan, initiate, and manage campaigns across Meta platforms including Facebook, Instagram, Messenger, and Audience Network.
- Define target audiences by analyzing demographics, interests, and behavioral data for optimized engagement.
- Optimize Meta campaigns focusing on user engagement, lead generation, and conversions.
- Conduct A/B tests on creative content and audience segmentation to optimize reach and response.
- Track and analyze advertising performance utilizing Meta Ads Manager and pixel tracking techniques.
- Employ retargeting strategies through custom and lookalike audiences to enhance conversion rates.
- Interpret results to continuously improve campaign effectiveness on Meta platforms.