Google Ads and Meta Ads Specialist

Job Overview

This role involves planning, developing, and executing advertising campaigns on both Google Ads and Meta platforms to maximize reach and return on investment.

Key Responsibilities

• Design, launch, and oversee campaigns on Google Ads including Search, Display, YouTube, and Shopping channels.
• Carry out keyword research and analyze search intent to enhance campaign relevance.
• Adjust bids, allocate budgets, and refine targeting parameters to optimize campaign ROI.
• Continuously monitor key metrics such as Cost Per Click (CPC), Click Through Rate (CTR), Quality Score, and conversion rates.
• Implement A/B testing strategies for advertisements and landing page variations to identify the most effective approaches.
• Utilize Google Analytics and conversion tracking technologies to gather actionable data.
• Generate comprehensive reports to communicate performance insights and guide strategy improvements.
• Stay informed on the latest Google Ads guidelines and industry trends to maintain compliance and efficacy.
• Plan, initiate, and manage campaigns across Meta platforms including Facebook, Instagram, Messenger, and Audience Network.
• Define target audiences by analyzing demographics, interests, and behavioral data for optimized engagement.
• Optimize Meta campaigns focusing on user engagement, lead generation, and conversions.
• Conduct A/B tests on creative content and audience segmentation to optimize reach and response.
• Track and analyze advertising performance utilizing Meta Ads Manager and pixel tracking techniques.
• Employ retargeting strategies through custom and lookalike audiences to enhance conversion rates.
• Interpret results to continuously improve campaign effectiveness on Meta platforms.