Digital Marketing Executive

Overview

Join Buildrich Construction Equipment Pvt. Ltd. as a Digital Marketing Executive based in Pune, Maharashtra. This role involves managing and enhancing the company’s online presence to support business growth.

Key Responsibilities

• Oversee and refresh the company website content to ensure accuracy and engagement.
• Implement SEO techniques to optimize website pages and content for better search engine rankings.
• Use tools like Google Analytics and Google Search Console to track website performance and user behavior.
• Administer and improve the Google Business Profile to boost local visibility.
• Maintain customer information within CRM systems to enable efficient lead management.
• Create and execute WhatsApp automation campaigns targeting customer interaction.
• Produce compelling content for blogs, case studies, product descriptions, and marketing promotions.
• Manage the company’s LinkedIn presence and conduct social media marketing initiatives.
• Collaborate with sales and marketing teams to generate leads and nurture customer relationships.
• Analyze and report on digital marketing campaign outcomes to inform strategy.
• Carry out keyword research and apply on-page SEO methods to elevate content quality.
• Stay abreast of emerging trends in digital marketing, including the integration of AI tools.
• Ensure all digital efforts are consistent with the company’s brand identity and business goals.