Destination Content Executive

About the Role

The Destination Content Executive is tasked with crafting and sharing authentic and engaging stories about Central Otago. By producing high-quality photo, video, and written material, this role aims to attract visitors, support local businesses, and enhance the region’s image as a unique travel destination.

Key Responsibilities

• Create compelling and accurate content that showcases Central Otago’s landmarks, communities, arts, events, food and wine, cycling and trail experiences, and heritage across various digital and marketing platforms.
• Manage and update Tourism Central Otago’s websites, social media, and email campaigns to ensure content remains fresh, engaging, accessible, and aligned with regional tourism priorities.
• Assist in planning, executing, and optimizing destination marketing campaigns, seasonal promotions, digital advertisements, and marketing events.
• Develop and maintain collaborative connections with tourism operators and community stakeholders to identify story opportunities, helping improve their digital presence and content quality.
• Monitor and analyze performance metrics of websites, social media, newsletters, and campaigns to refine content and boost audience interaction and marketing results.
• Oversee and innovate with digital platforms, content repositories, and marketing tools, embracing emerging technologies such as AI responsibly to increase content reach and efficiency.

Required Skills and Experience

• Working knowledge of the tourism sector.
• Proficiency in capturing and editing photos and videos using Adobe Creative Suite.
• Experience with digital analytics tools, including Google Analytics, Meta Suite, and SEM Rush.
• Social media channel management experience.
• Competence in website content management systems such as Silverstripe CMS.
• Marketing and promotion capabilities.
• Graphic design skills using Adobe Creative Suite and Canva.
• Excellent writing skills tailored to online platforms.
• Understanding of search engine optimization and generative engine optimization to guide content decisions.
• Ability to track content performance using Meta, Google, and SEMrush tools.
• Keeping abreast of technological advancements and spotting opportunities for content innovation.
• Strong planning and project management aptitude.

Preferred Qualifications

Relevant tertiary qualifications are considered an advantage.

Benefits

• Flexible work arrangements.
• Active social club participation.
• Opportunities for learning and development.
• A supportive and collaborative team environment.
• Wellness programs.
• Additional leave entitlements.

Organizational Culture

At Central Otago District Council, the focus is on creating a meaningful impact within the community and shaping a promising future for the region. The council’s leadership fosters a positive culture that empowers and values its people, guided by the principle: ‘Respect each other, stand shoulder to shoulder – So that we may travel on this journey together.’