Category Insights Manager

About Beiersdorf

Beiersdorf is a renowned Fast-Moving Consumer Goods (FMCG) company with a history spanning over 120 years in the skincare sector and employing more than 16,000 professionals worldwide. Our prominent global brands include NIVEA, Elastoplast, Elastoplast Sport, and Leuko, many of which rank number one or two in their respective categories. We take pride in our successful business, brands, and our excellent team supporting our ongoing growth.

Role Overview

We are looking for a Category Insights Manager to serve as the key liaison for Sales and Consumer Marketing for specific product categories, spearheading strategic and tactical development within the business.

Key Responsibilities

• Oversee the product development lifecycle from conception to market.
• Formulate strategies for channels and retailers to meet new product introduction goals and address gaps within existing key product ranges.
• Create alignment strategies connecting customers and categories across Grocery, Mass Merchant, and Pharmacy channels.
• Conduct comprehensive category reviews for major clients such as Coles, Woolworths, Priceline, CWH, Countdown, and Foodstuffs.
• Analyze data to support sales strategies and evaluate their ongoing performance.
• Generate shopper insights and deepen category understanding via scan and panel data, global shopper databases, and custom local research.
• Provide detailed core assortment plans and preferred shelf layouts aligned with strategic priorities, regularly sharing these with the Sales Team.
• Manage surplus stock for products listed as 9 months or older within assigned brands.

Candidate Profile

• Possesses a business-related degree, preferably including marketing.
• Holds 2 to 3 years of experience in Category Management, Trade Marketing, or Account Management within an FMCG setting.
• Demonstrates strong analytical capabilities.
• Efficiently prioritizes tasks and responsibilities.
• Exhibits strong communication skills across written, verbal, and presentation formats.
• Possesses effective negotiation skills.
• Has keen attention to detail.
• Capable of working independently and collaboratively within teams.
• Strong interpersonal skills are essential.

Employee Benefits

• Opportunity to work remotely two days per week.
• Extra leave days in addition to standard annual leave.
• Access to health and wellbeing programs, including subsidized subscriptions to apps like Calm.
• Annual provision of over $100 worth of free products.
• Paid parental leave benefits.
• Participation in internal mentoring programs.
• Career development plans to support professional growth.
• Employee referral incentives.
• Tertiary education assistance programs.

Company Culture

At Beiersdorf, our values promote a collaborative and supportive workplace culture that embraces diversity and inclusion. We value flexibility to help employees balance work with personal commitments and encourage those who resonate with this ethos to consider joining our team.