- 경험
- 2–4 yrs
- 샐러리
- —
- 채용 공고
- 1
- 게시됨
- 1주 전
- 작업 모드
- 사무실에서
- 교육
- MBA/PGDM
- 적임
- Candidates with an MBA, PGDM, or equivalent qualification in Marketing, Sales, or Business Management, and 2 to 4 years of experience in brand marketing, preferably in FMCG or consumer goods, can apply.
- 재개하다
- 신청 시 필수 사항
당신이 일하게 될 곳
직무 설명
About the role
Emami Ltd is looking for a Brand Executive to join the Marketing team within its Consumer Care Division (CCD) in Kolkata, West Bengal. This role sits in the FMCG space and offers the chance to work with established personal care, healthcare, and beauty brands in a fast-moving, collaborative environment.
The position is suited to someone who can think both creatively and analytically, support brand growth initiatives, and help drive campaigns that strengthen awareness, customer engagement, and market share.
Why this opportunity stands out
- Join a large and fast-expanding FMCG business with a long-standing presence in personal care, healthcare, and beauty.
- Gain practical exposure to brand development and day-to-day marketing execution.
- Work with cross-functional teams and external agencies in a dynamic setting focused on learning and innovation.
- Be part of a team centered on customer connection, market leadership, and fresh ideas.
What you will do
- Support the Brand Manager in shaping and rolling out brand plans and marketing campaigns aligned with business goals and audience needs.
- Help execute ATL and BTL initiatives that improve visibility, engagement, and growth.
- Coordinate smoothly with internal stakeholders and external partners to keep marketing projects on track.
- Research market trends, customer preferences, competitor activity, and category movements.
- Summarize findings into clear reports and insights that can inform brand positioning and planning.
- Partner with creative and media agencies on campaign delivery, packaging work, and promotional materials.
- Make sure all communication pieces stay consistent with the brand’s look, feel, and message.
- Work with media partners to run campaigns across digital, social, and traditional channels.
- Support consumer activations, events, trade shows, and influencer-led initiatives.
- Manage coordination with vendors for on-ground branding, POS materials, and merchandise.
- Monitor campaign outcomes and ROI, then share updates with the Brand Manager.
- Assist in new product development, including concept review, packaging input, and launch planning.
- Coordinate with Sales, R&D, and Supply Chain teams to help ensure products reach market on time.
- Support brand budgeting and work with the Brand Manager on spend planning.
- Keep trackers updated for marketing expenses, timelines, and deliverables.
- Maintain consistency in brand communication across all touchpoints and activities.
- Stay current on industry developments, consumer behavior, and marketing practices.
- Contribute to team knowledge-sharing and capability-building discussions.
What we are looking for
- An MBA, PGDM, or an equivalent qualification in Marketing, Sales, or Business Management.
- About 2 to 4 years of experience in brand marketing, ideally in FMCG or consumer goods.
- Practical exposure to campaign coordination, agency handling, and marketing operations.
- Strong abilities in analysis, creative thinking, and communication.
- Comfort using MS Excel and PowerPoint; knowledge of digital marketing tools will be an added advantage.
Role details
Location: Kolkata, West Bengal, India
Industry: FMCG