Youtube Creative Producer

Overview

We are looking for a YouTube Creative Producer who has a keen eye for video content quality and brand consistency. This role involves critically evaluating scripts and finished videos before client review, focusing on aspects like hooks, pacing, thumbnails, titles, and overall brand alignment. The position ensures that content meets strategic quality standards and is ready for client presentation.

Key Responsibilities

• Assess script quality, focusing on hook effectiveness, pacing, and structure independently of the brief.
• Review completed video edits to ensure adherence to brand guidelines, tone, pacing, and craftsmanship.
• Provide clear, actionable feedback to production partners and creators, tracking improvement over time.
• Evaluate titles and thumbnails for brand fit and audience appeal, collaborating with the Coordinator on publishing standards.
• Apply a GEO checklist to flag any issues prior to Strategic review.
• Act as the final gatekeeper before videos proceed to client approval.
• Report recurring quality issues with specific creators or production partners to internal teams to inform decisions.
• Participate in strategy meetings related to GEO and YouTube content planning to preemptively address quality matters.
• Maintain records of reviewed and approved content per client for easy progress tracking.

Qualifications and Skills

• Minimum of 3 years experience producing, directing, or reviewing video content in an agency, brand, or media setting, including at least 1 year focused on brand or creative quality assurance.
• Demonstrated portfolio or work history evidencing brand-standard-driven video review or direction (not simply editing reels).
• Experience with B2B or professional audience-targeted video channels or brands.
• Strong proficiency with YouTube Studio analytics: interpreting retention curves, click-through rates relative to channel baselines, and identifying script drop-off points.
• Familiarity with video review platforms like Frame.io and project management tools such as ClickUp, Asana, or Monday.
• Competence in design tools for thumbnail and video packaging feedback, including Figma, Photoshop, or Canva.
• Regular use of AI tools (e.g., Claude, ChatGPT) for script evaluation, feedback preparation, or quality assurance workflows.
• Sharp script analysis skills with the ability to diagnose problems in hooks, pacing, or structure and clearly communicate precise, actionable improvements.
• Keen visual judgment to identify thumbnails lacking click potential, inconsistent cuts, or pacing issues despite technical correctness.
• Capability to maintain consistent brand quality across multiple clients and production collaborators without variation.

Desirable Attributes

• Clear, decisive communication when providing feedback, minimizing ambiguity for creators and partners.
• Experience with GEO, AEO, or SEO strategies related to video content and its visibility in AI-driven search contexts.
• Familiarity with evaluating output from external production agencies or partners.

Performance Expectations

• Within 90 days, all videos approved by you pass quality and brand checks before client review.
• Feedback on scripts is provided efficiently without generating production delays.
• Persistent quality concerns for creators or partners are identified and addressed proactively.

Compensation and Work Details

• Base salary range: $34,000 to $54,000 CAD annually.
• Additional benefits include company-wide profit sharing and performance bonuses.
• Compensation is customized considering experience, role level, and geographical location based on a framework balancing role, level, and location.
• This is a fully remote role requiring 4 to 5 hours of daily overlap with Eastern Standard Time (EST).