Job description

Overview

We seek an energetic WhatsApp Marketing Executive to efficiently handle student communications, nurture leads, and drive promotional efforts via WhatsApp. The role focuses on engaging potential students, boosting conversion rates, and managing timely follow-ups to foster admissions and contribute to business expansion.

Key Responsibilities

Design and implement WhatsApp marketing initiatives promoting courses, webinars, and events.
Respond quickly and accurately to student queries concerning course details.
Develop personalized communication strategies to nurture leads and conduct regular follow-ups.
Manage broadcast messages, promotional campaigns, and notifications using the WhatsApp Business platform.
Collaborate with Admissions and Sales teams to enhance lead conversion rates.
Keep lead data current within the CRM system.
Monitor campaign effectiveness, including engagement and conversion metrics.
Adhere to WhatsApp Business messaging guidelines to ensure compliance.
Support content creation for engaging message copy and templates.

Qualifications and Requirements

Bachelor's degree in Marketing, Business Administration, or a related discipline.
Between 1 and 3 years’ experience in WhatsApp marketing, lead management, or customer engagement roles.
Strong written and spoken communication abilities.
Proficient with WhatsApp Business tools and CRM software.
Basic skills in Microsoft Excel and generating reports.
Experience within the education technology or education sector is advantageous.

Skills Needed

Excellent communication and interpersonal skills
Customer-focused mindset
Ability to nurture leads and manage follow-ups effectively
Strong time management and ability to multitask
Meticulous attention to detail

Performance Indicators

Speed of lead responses
Conversion ratios from leads to enrollments
Level of student engagement
Completion rate of follow-up activities
Success rate of campaign delivery and responses

WhatsApp Marketing Executive

Where you'll work