VP of Influencer Marketing

About the Role

This leadership role is based in Germany and provides an opportunity to develop and expand a premier influencer marketing division in a fast-paced, technology-forward environment. The VP of Influencer Marketing will craft long-term strategies for creator partnerships, oversee operational excellence, and foster business growth by managing the entire creator life cycle.

The role requires collaboration with top executives and cross-functional teams to build scalable creator relationship frameworks and produce measurable outcomes. Responsibilities include strategic leadership, operational innovation, commercial insight, and talent development.

The successful candidate will utilize technology and AI-powered systems to boost creator operations, enhance performance, and establish sustainable competitive advantages within the creator economy.

Key Responsibilities

• Formulate and implement a comprehensive influencer marketing strategy to build a scalable creator ecosystem that drives enduring business growth.
• Expand and consolidate a diverse, high-caliber international network of creators across various industries, platforms, and audience demographics.
• Develop enduring partnerships with creators, talent agencies, and strategic allies to maximize engagement and retention.
• Design and refine systems that support creator success through streamlined onboarding, communication, payment processing, campaign management, and relationship maintenance.
• Enhance influencer marketing practices by advancing creator sourcing, matching, whitelisting, licensing, and optimizing performance metrics.
• Collaborate with Growth, Creative, Client Services, Operations, and top leadership teams to deliver impactful creator marketing initiatives that align with business goals.
• Optimize operational workflows including sourcing, outreach, negotiations, contracting, production, reporting, and campaign execution.
• Integrate AI, automation, and new technologies to elevate operational efficiency, forecasting accuracy, creator discovery, and strategic decision-making.
• Set clear key performance indicators, operational standards, and frameworks while leading and mentoring a high-performing international influencer marketing team.
• Stay abreast of industry trends, emerging platforms, and innovations in the creator economy to maintain and enhance competitive advantages.

Qualifications

• At least 8 years of leadership experience within influencer marketing, creator partnerships, talent management, or a related domain.
• A proven record of building and managing successful, high-performing influencer marketing or creator-focused teams.
• Experience in overseeing large networks of creators and nurturing long-term relationships with them.
• In-depth knowledge of creator economics including licensing, usage rights, whitelisting, performance marketing, and commercial partnerships.
• Proven ability to work closely with creative, paid media, growth, and client engagement teams to meet quantifiable business objectives.
• Expertise in designing scalable organizational frameworks and operational processes rather than managing individual marketing campaigns.
• A strategic mindset with strong commercial acumen focused on linking creator marketing efforts to revenue and business success.
• Excellent leadership, communication, stakeholder engagement, and presentation skills at the executive level.
• Experience deploying AI-powered tools or technological solutions to optimize creator operations is highly valued.
• Leadership experience managing globally distributed teams in agencies, platforms, marketplaces, or fast-paced organizations is a significant advantage.
• A proactive and autonomous leadership style emphasizing ownership, innovation, execution, and ongoing improvement.

Benefits

• Competitive total annual compensation ranging from 250000 to 380000 USD, inclusive of base salary, performance bonuses, and equity participation.
• The flexibility of a fully remote working arrangement allowing candidates to work wherever they prefer.
• Executive-level role offering substantial influence over company strategy and long-term expansion.
• An opportunity to establish and lead a prominent global influencer marketing team.
• A collaborative culture driven by technology, innovation, performance, and continuous enhancement.
• Work alongside cross-functional executive leaders on strategic high-impact initiatives.
• Equity ownership aligned with performance, fostering long-term organizational success.
• High autonomy, visibility, and significant career growth potential within a rapidly expanding company.

Additional Information

This position is managed by an external partner company responsible for all candidate evaluation and procedural steps. The hiring company retains final decision-making authority for interviews and offers.

Applications will be evaluated using an AI-supported matching system designed to ensure objective and fair assessment against key job requirements.

Data privacy is maintained in compliance with relevant laws, and AI tools assist recruitment decisions without replacing human judgment.