VP – Marketing Operations and Intelligence

Role Overview

SGX Group is seeking a commercially astute, data-centric, and execution-oriented Vice President to spearhead Marketing Operations and Intelligence. This crucial leadership position, reporting to the Head of Marketing and Digital Engagement, is tasked with advancing the Group’s digital marketing technology landscape and marketing analytics capabilities.

Key Responsibilities

• Lead and optimize the marketing technology infrastructure encompassing Account-Based Marketing (ABM), email marketing, marketing automation, CRM system integration, and associated platforms.
• Develop and execute digital engagement campaigns that drive prospect conversions, advance sales opportunities, and enhance client engagement, including cross-selling and upselling initiatives.
• Collaborate closely with CRM and sales teams to align marketing efforts with customer intelligence, pipeline analytics, and business performance metrics.
• Manage digital channel governance and user journey optimization across multiple touchpoints such as websites, email communications, ABM, campaigns, and events.
• Oversee marketing intelligence activities, including customer and market research, competitor analysis, social listening, audience insights, and stakeholder feedback.
• Create comprehensive campaign and channel performance dashboards, interpreting data and digital signals into tangible insights and strategic recommendations.
• Supervise partnerships with research agencies, MarTech vendors, and analytics providers ensuring quality output, strong governance, and demonstrable value generation.
• Lead and mentor a lean team while driving marketing transformation efforts focused on automation, MarTech enhancements, and process improvements.

Candidate Requirements

• At least 12 years of experience in digital marketing, marketing operations, MarTech, marketing analytics, or customer intelligence domains.
• A relevant degree in Marketing, Business Administration, Business Analytics, Behavioural Science, Data Science, or a related field.
• Proven expertise managing MarTech platforms such as Salesforce, Dotdigital, Hubspot covering ABM, email marketing, marketing automation, CRM integration, and campaign technologies.
• Strong background in B2B digital marketing, preferably within financial services or other complex client environments.
• Deep understanding of customer segmentation, digital customer journey mapping, campaign performance metrics, and data-driven optimization.
• Experience correlating marketing activities with CRM datasets, opportunity analytics, and overall business outcomes.
• Proficiency in data visualization tools like Power BI or Looker Studio to transform analytics and market data into actionable business intelligence.
• Experience managing agencies, vendors, and cross-functional teams, alongside demonstrated leadership and people management skills.
• Excellent analytical abilities, stakeholder communication skills, high accountability, and a practical, hands-on leadership approach.