Vice President of Personal Training

About Crunch Fitness

Crunch Fitness is an expanding fitness brand with more than 500 franchised and corporate gyms worldwide. Recognized as the #1 Fitness Franchise by Entrepreneur in 2024 and 2025, the company embraces an inclusive "No Judgments" philosophy, blending exercise with entertainment and innovation to make fitness enjoyable. Join a high-growth team offering ample professional development and advancement opportunities as they reshape the fitness industry.

Role Overview

The Vice President of Personal Training will spearhead the strategic vision and implementation of Crunch Fitness's premier personal training program across its global franchise network. This leadership role is key to enhancing member experience and ensuring Crunch maintains its leadership in fitness innovation. The VP will engage with franchisees, oversee the Personal Training Director, and collaborate closely with Operations to deliver strong outcomes.

Key Responsibilities

• Manage the Personal Training profit and loss, focusing on optimizing performance for new and established gyms.
• Establish strong partnerships with franchise owners, understanding their challenges and providing customized solutions.
• Analyze key performance indicators such as client retention, trainer utilization, and revenue goals to fuel continuous improvements.
• Work with regional and local leadership to align personal training initiatives with corporate objectives.
• Promote operational excellence by equipping franchises with the tools and knowledge needed to execute Crunch's mission effectively.
• Design and implement impactful training programs upholding Crunch Fitness's quality and values.
• Conduct regular evaluations of the personal training offerings to ensure consistency and quality across clubs.
• Lead industry trend analysis to anticipate and integrate future personal training innovations.
• Oversee advancement and maintenance of technology tools supporting personal training business expansion.
• Strategize personal training budgeting ensuring cost-efficient operations without sacrificing quality.
• Create and enforce a state-of-the-art personal training strategy aligned with overall business goals to keep Crunch ahead of competitors.
• Foster alignment with operations teams to achieve franchise buy-in and effective program execution.
• Cultivate a culture of high performance, accountability, innovation, inclusiveness, and employee engagement.
• Serve as a brand ambassador upholding Crunch core values and driving community engagement and customer loyalty.
• Ensure strict adherence to brand standards across all franchise locations for consistent, high-quality experiences.
• Provide mentorship and inspiration to personal training directors, encouraging innovation and service excellence.

Success Indicators

• Steady growth in personal training revenues meeting or surpassing targets.
• Introduction and successful adoption of innovative training programs and methods.
• Utilization of data-driven insights to refine and evolve strategy.
• High member participation and satisfaction enhancing retention rates.
• Uniform operational quality and standardized processes across all locations.
• Strong trainer engagement, development, and retention with a healthy talent pipeline.

Qualifications

• Bachelor’s degree in Business, Fitness Management, or a pertinent discipline; Master’s preferred.
• A minimum of 10 years in senior roles within the fitness or comparable industries.
• Current NASM or equivalent certification.
• Proven success in multi-site personal training strategy development and execution.
• Comprehensive knowledge of franchise operations and related challenges.
• Outstanding leadership and communication abilities capable of influencing across multiple levels.
• Strong analytical skills to base decisions on data.
• Willingness to travel extensively (over 50% travel required).
• Strategic mindset and effective problem-solving skills.
• Solid business understanding including financial management.
• Genuine passion for fitness and dedication to exceptional member experiences.
• Excellent relationship-building and interpersonal skills.
• Innovative approach focused on continual program enhancement.

Benefits

• Generous and flexible paid time off.
• 401(k) savings plan with optional company matching.
• Comprehensive health coverage including medical, dental, and vision.
• Availability of health savings and flexible spending accounts.
• Basic life, accidental death & dismemberment, plus disability insurance.
• Employee Assistance Program providing confidential counseling and support.
• Educational support programs.
• Complimentary nationwide Crunch Gym membership.
• Recognition program for employment milestones.

Additional Information

Crunch Fitness is committed to equal employment opportunities without discrimination on any legally protected basis. Reasonable accommodations will be provided to qualified applicants with disabilities unless it causes undue business hardship. Flexible work-from-home options exist, though this position is primarily onsite.