Vice President of Marketing

Role Overview

We are looking for an accomplished Vice President of Marketing to spearhead and implement our comprehensive marketing strategies, focusing on customer acquisition, loyalty programs, and brand growth. This pivotal leadership role will oversee initiatives spanning brand development, digital marketing, customer relationship management, demand generation, and customer retention efforts aimed at continuing revenue expansion and fostering strong client connections.

Key Responsibilities

• Design and implement all-encompassing marketing strategies that enhance revenue, attract new customers, and boost retention rates.
• Lead digital marketing campaigns covering paid search, paid social advertising, SEO, email marketing, website enhancements, and marketing automation tools.
• Take ownership of loyalty and customer retention programs, aiming to elevate engagement, repeat purchases, and customer lifetime value.
• Manage the CRM strategy including customer segmentation, lifecycle marketing, and creating personalized communications.
• Oversee marketing budget planning and resource distribution to optimize return on investment and business outcomes.
• Create and maintain performance dashboards that track key indicators such as lead generation, conversion rates, customer acquisition costs, retention, and loyalty statistics.
• Collaborate with teams across Sales, Operations, Product, and executive leadership to ensure marketing plans align with overall business goals.
• Supervise relationships with agencies, vendors, and internal marketing personnel.
• Utilize data analytics, market research, and customer insights to underpin strategic decisions.
• Recruit, mentor, and nurture a high-caliber marketing team.

Qualifications

• Over ten years of advancing marketing experience, including leadership roles overseeing teams and marketing budgets.
• Proven expertise in managing digital marketing efforts involving paid media, SEO, email and social channels, website optimization, and marketing automation.
• Strong background in developing and supervising loyalty, retention, rewards, or CRM marketing initiatives.
• Demonstrated success in driving customer acquisition, engagement, retention, and revenue expansion.
• In-depth knowledge of marketing analytics, attribution modeling, customer journey mapping, and performance evaluation.
• Experience handling multi-channel marketing strategies and orchestrating cross-departmental projects.