Vice President of Marketing

Company Overview

Cybele Energy Ltd is a leading technology enterprise specializing in energy services and enterprise digital solutions dedicated to delivering safe, efficient, and reliable products along with industry-specific digital transformation solutions worldwide. With rich expertise and advanced capabilities in cloud computing, big data analytics, intelligent platforms, and information management, the company drives deep integration between digital technology and the energy sector to boost operational efficiency.

The firm boasts extensive practical experience in enterprise-grade system architecture, data security, and comprehensive service frameworks spanning technology R&D, implementation, operations, support, and customer care. Its focus on continuous innovation and customer-centric services enables delivery of stable, flexible solutions adaptable to varied business scenarios within the energy industry and beyond.

In alignment with global digital economy trends and energy sector evolution, Cybele Energy is expanding in energy management, intelligent operations, data applications, enterprise informatization, and digital services—championing advanced technology applications to create sustainable, intelligent, and high-value outcomes for clients.

Position Summary

The Vice President of Marketing (VP Marketing) is a senior leadership role charged with steering the company's marketing vision and execution. This includes crafting and implementing strategic marketing plans, elevating brand equity, unlocking new market opportunities, and refining marketing operations to generate growth and competitive advantages. Reporting to top executives such as the CMO, CBO, CRO, or CEO, the role aligns marketing initiatives with business strategies through focused brand management, digital marketing, customer insight, product promotion, and talent development.

Key Responsibilities

• Develop and execute medium- and long-term marketing strategies and annual plans aligned with corporate objectives.
• Conduct market and industry analysis to identify trends, competitive dynamics, and customer needs to inform strategy.
• Design and maintain corporate brand strategies ensuring consistent messaging, strong recognition, and increased influence.
• Lead market expansion initiatives, including new markets and customer segments, and support sales through go-to-market strategies.
• Oversee digital marketing efforts in search, content, social media, email, and automation to optimize lead generation and conversion efficiency.
• Partner with product teams to support product marketing strategies, launch initiatives, and competitive positioning.
• Implement marketing data analytics frameworks to track KPIs, optimize budget usage, and evaluate campaign effectiveness.
• Collaborate across departments—sales, product, operations, customer success, finance—to ensure integrated marketing and business growth.
• Build and nurture a high-performing marketing organization, fostering a culture emphasizing data-driven decision-making, customer focus, and innovation.

Qualifications and Experience

• Bachelor’s degree or above in Marketing, Business Administration, Economics, Communications, Business Management, or related disciplines; advanced degrees such as MBA, EMBA, or Master’s focused on marketing strategy are advantageous.
• Over 20 years of marketing expertise encompassing brand management, business growth, and strategic marketing roles.
• At least 8 to 15 years in senior marketing leadership positions including VP Marketing, Marketing Director, Head of Marketing, or similar roles within large corporations, multinationals, or rapidly scaling companies.
• Proven track record in brand development, market expansion strategies, digital marketing, and driving substantial business growth.