Vice President of Integrated Marketing

Position Overview

The Vice President of Integrated Marketing at SBH Fashion is responsible for crafting and executing the comprehensive marketing strategy that guides the brand through each stage of the customer journey—from initial awareness to retention—ensuring growth across e-commerce and retail channels. This role emphasizes sustainable, profitable expansion driven by financial rigor and leadership of a high-performing marketing team.

Key Responsibilities

• Develop and oversee a unified marketing strategy across e-commerce and retail, ensuring a seamless and consistent customer experience at every brand interaction.
• Manage the entire marketing funnel, encompassing paid media, affiliate partnerships, content creators, organic social platforms, public relations, and events, collaborating closely with creative teams to deliver engaging brand stories that attract and retain customers.
• Administer the marketing budget with strong financial discipline by assessing channel performance, enforcing efficiency standards, and reallocating resources based on results.
• Design acquisition and retention strategies targeted at the ideal customer segments, setting goals in coordination with planning teams and forecasting customer composition.
• Lead the creative department and organic social initiatives to ensure that the brand’s creative vision is faithfully represented across all touchpoints, from campaigns to product pages and social media feeds.
• Manage brand public relations to shape the brand narrative, maintain reputation with media and partners, and safeguard brand equity.
• Build and mentor the integrated marketing team, setting high standards and fostering an environment conducive to excellence.
• Collaborate closely with departments including e-commerce, retail, planning, finance, and operations to align marketing initiatives with overall business objectives.

Required Skills and Experience

• Proven strategic leadership in brand development with a strong command of the full marketing funnel, balancing brand-building with performance-driven approaches.
• In-depth expertise in paid media channels such as Meta, Google, TikTok, affiliate networks, programmatic platforms, and offline advertising, and understanding of how these channels affect owned and earned media.
• Demonstrated success managing brand and consumer public relations initiatives.
• Experience in CRM, retention, and lifecycle marketing complemented by robust analytical and attribution skills.
• Proficiency in managing substantial marketing budgets with the ability to tie investments directly to returns.
• Skilled in overseeing agencies, content creators, and marketing technology partners, including ESPs, CDPs, and analytics tools within the marketing ecosystem.
• Familiarity with emerging discovery trends, including Audio and Geo-based Optimization (AEO & GEO).
• Effective leadership experience managing and growing integrated marketing teams in dynamic, growth-oriented settings.
• Excellent judgment and aesthetic sensibility suitable for managing marketing initiatives for a premium brand.
• More than 10 years of marketing experience, with 3 to 5 years in senior leadership roles within DTC (Direct to Consumer) or omnichannel retail brands.

Growth and Advancement Opportunities

• Opportunities for personal and professional development toward advanced leadership roles.
• Potential for cross-functional career growth across the organization.

Compensation

The position offers a base salary of $250,000 annually plus performance bonuses.