Vice President of Growth

About PlayerProps.ai

PlayerProps.ai is a cutting-edge AI-driven platform offering sports betting research and analytics tailored for everyday bettors. Covering a wide array of betting options including player props, moneylines, spreads, totals, trends, and sharp money tools across NFL, NBA, MLB, NHL, WNBA, and collegiate sports, the company prides itself on being an education-first platform rather than a picks service. This unique positioning earned it the prestigious 2025 FSGA Sports Betting Business of the Year award, notably making it the first organization outside of FanDuel and DraftKings to receive this honor. Having reached seven-figure annual recurring revenue through organic community growth of over 200,000 users without paid acquisition, PlayerProps.ai has recently secured a seed round to accelerate growth and is now seeking a Vice President of Growth to lead this next phase.

The Role and Responsibilities

As the top growth executive reporting directly to the CEO, you will be responsible for building and leading key growth initiatives rather than maintaining current operations. These include:

• Managing daily operations and outcomes of paid acquisition efforts handled by external agencies and partners, with accountability for cost metrics such as CAC, payback periods, and ROAS.
• Coordinating creative assets, tracking, and conversions across major platforms like Meta, Google Ads, and Apple Search Ads, while aligning strategies with NFL seasonality to maximize growth.
• Conceptualizing and scaling a brand ambassador program from the ground up, including designing its structure, incentive models, recruitment, onboarding, and continuous management.
• Engaging creators, community leaders, and passionate users who can authentically advocate the brand's education-driven approach.
• Developing tracking systems to attribute growth accurately to ambassador activities.
• Driving organic acquisition strategies spanning SEO, YouTube, social media, community building, email marketing, and app store optimization.
• Collaborating on content strategies, including daily YouTube shows and podcasts, to enhance brand presence and subscriber engagement.
• Expanding the in-app community to strengthen user retention and referrals.
• Identifying and testing emerging organic channels ahead of competitors to sustain growth momentum.

Success Metrics

• Achieving target CAC and payback benchmarks through the critical NFL season with paid acquisition partners.
• Launching a measurable and expanding ambassador program generating attributable new signups.
• Increasing the share of new subscribers coming from organic channels month-over-month.
• Documenting a comprehensive growth playbook suitable for building and managing a growth team under your leadership.

Candidate Profile

• Minimum six years of experience in growth, performance marketing, or user acquisition, including at least two years in a leadership role at a consumer subscription or mobile app company.
• Proven track record managing external agencies and partners with clear performance accountability.
• Experience developing community, ambassador, affiliate, or creator programs from inception, with data-driven success stories.
• Strong understanding of critical growth metrics such as CAC, lifetime value, payback period, ROAS, cohort retention, and subscription funnel dynamics.
• Deep knowledge of organic growth mechanisms including SEO, YouTube content, social media, and community-driven strategies.
• Adaptability to fast-paced early-stage startup environments where strategic frameworks are built from scratch.
• Preferred background in sports betting, fantasy sports, or sports media sectors.
• Additional advantage for candidates with experience handling growth within regulated or compliance-sensitive industries.

Benefits and Compensation

• Fully remote position within a distributed-first culture.
• Competitive salary ranging from $130,000 to $150,000 annually.
• Equity opportunities at an early stage of company growth.
• Direct collaboration and strategic influence alongside the founding CEO as the company surpasses $1M ARR.
• Opportunity to shape the growth trajectory of an acclaimed sports betting research platform ahead of its most significant NFL season.

Additional Information

PlayerProps.ai is committed to equal opportunity employment and promotes responsible gambling practices. The company partners with Birches Health to support community wellness.