Vice President of Franchise Development

Overview

Pet Wants is looking for an experienced Vice President of Franchise Development to steer the brand's next phase of growth. This strategic role requires a seasoned franchise growth professional skilled in pipeline development, managing high-performing sales teams, identifying ideal franchise owners, and converting growth plans into tangible outcomes.

Reporting to the Brand President, the VP will lead strategy and sales functions, steering franchise awards while reinforcing people, processes, and system performance to ensure sustainable expansion.

Key Responsibilities

• Set and lead the franchise growth strategy encompassing expansion, market development, sales execution, and franchise owner acquisition.
• Manage development performance by handling sales targets, pipeline health, forecasting, KPIs, lead conversion, and franchise awards using data-driven insights to enhance results.
• Build, mentor, and hold accountable a top-tier development team that employs a consultative sales approach.
• Refine candidate selection by rigorously assessing prospects' financial capacity, readiness, motivation, business acumen, market suitability, and brand alignment.
• Continuously improve the sales process by analyzing lead sources, pipeline dynamics, conversion rates, CRM usage, and candidate experience.
• Collaborate with the Brand President and executive leaders across marketing, operations, finance, and training to ensure growth efforts bolster franchisee profitability and brand longevity.
• Safeguard brand integrity during expansion through compliant development procedures and presenting a refined, engaging candidate journey from initial contact to franchise award.

Candidate Profile

• Extensive leadership experience in franchise development and sales, preferably at VP or senior development levels.
• Proven success in driving franchise sales, boosting conversion rates, and cultivating effective sales teams.
• Preferred background in pet care, specialty retail, consumer goods, multi-unit retail, recurring revenue models, home delivery, or service-oriented franchises.
• Expertise in pipeline oversight, forecasting, lead source evaluation, conversion metrics, CRM discipline, and performance indicators.
• Strong financial and business insight, capable of evaluating franchisees' capital, funding preparedness, business skills, and investment suitability.
• Well-versed in Franchise Disclosure Documents (FDD), franchise regulations, and compliant franchise development methods.
• A leadership style that balances strategic vision with direct engagement by coaching teams, scrutinizing performance data, and participating in important candidate discussions.
• A driven, results-focused attitude balanced with dedication to franchisee quality and long-term system health.

Why Join Pet Wants?

Pet Wants operates at the nexus of franchising, pet wellness, specialty retail, and entrepreneurship, offering a unique opportunity for a development leader looking to influence a growing brand’s trajectory. If you excel in creating sales frameworks, leading strong sales teams, and translating strategy into achievement, this role invites your expertise.