Vice President of Brand Growth

Role overview

The Vice President of Brand Growth is a senior leadership position focused on expanding the brand, capturing new customers, and building durable long-term brand value. This executive will shape and implement integrated growth plans that lift brand visibility, sharpen market positioning, support revenue acceleration, and deepen customer loyalty in both domestic and international markets.

This role partners closely with teams across Marketing, Sales, Product, Customer Experience, Digital, Finance, and Executive Leadership to make sure brand initiatives translate into measurable business outcomes and sustainable growth.

Brand growth strategy

• Create and roll out enterprise-level growth strategies that support overall corporate goals.
• Spot opportunities to broaden the brand’s reach across new markets and customer groups.
• Set long-range positioning plans and growth roadmaps for the brand.
• Drive initiatives that build brand equity and improve market share.

Marketing and customer acquisition

• Lead integrated campaigns across digital, social, retail, event-based, and traditional channels.
• Own strategies for bringing in new customers and increasing engagement and retention.
• Improve the return on marketing spend by optimizing investment decisions.
• Strengthen customer lifetime value through brand-led programs and initiatives.

Commercial growth

• Work with Sales and Business Development teams to help drive revenue expansion.
• Support go-to-market planning for new products and services.
• Shape pricing, positioning, and promotional approaches.
• Track sales results and market penetration indicators.

Brand analytics and market intelligence

• Review consumer behavior, market movements, and competitive activity.
• Assess brand awareness, customer engagement, and campaign performance.
• Build executive-level dashboards and KPIs for brand tracking.
• Use analytical insights to continuously refine growth strategy.

Leadership and executive management

• Lead Brand Directors, Growth Marketing Directors, Digital Marketing teams, and Brand Managers.
• Oversee department budgets and strategic spending.
• Present growth plans and performance updates to executive leadership and the Board of Directors.
• Encourage innovation and strong cross-functional collaboration.

Qualifications

A bachelor’s degree in Marketing, Business Administration, Communications, or a similar discipline is required, and an MBA is preferred.

The role calls for 12–15+ years of progressive leadership experience in brand management, growth marketing, commercial strategy, or business development, along with a track record of scaling national or global brands.

Strong capability in digital marketing, customer acquisition, analytics, and brand strategy is essential, together with excellent leadership, financial, and communication skills.

Core competencies

• Brand strategy
• Brand growth
• Growth marketing
• Customer acquisition
• Market expansion
• Digital marketing
• Commercial strategy
• Consumer insights
• Revenue growth
• Executive leadership