Vice President Marketing

About the Role

Fremont Federal Credit Union is inviting a dynamic and strategic Vice President of Marketing to spearhead their community-focused financial institution's growth. Reporting directly to the Chief Experience Officer, this leadership role aims to expand member base, strengthen brand presence, and lead a dedicated marketing team that supports members in achieving sound financial wellbeing.

Key Responsibilities

• Design and implement comprehensive marketing strategies that promote membership expansion and increase revenue streams.
• Direct the brand strategy, maintaining consistent member experiences across all communication channels.
• Manage multiple marketing domains including digital media, advertising, website content, social platforms, email campaigns, and public relations efforts.
• Evaluate market developments, campaign outcomes, and member feedback to maximize return on investment.
• Oversee the marketing budget, external agency collaborations, and marketing technologies.
• Work closely with senior leadership and interdisciplinary teams to advance strategic goals.
• Recruit, mentor, and cultivate a high-efficiency marketing team.
• Serve as an ambassador for the credit union within the local community by fostering vital partnerships.

Candidate Requirements

• A Bachelor’s degree in Marketing, Business Administration, or a related discipline is required; a Master’s degree is preferred.
• A minimum of seven years’ progressive experience in marketing leadership, ideally in financial services or regulated industries.
• Demonstrated success in brand development, executing integrated marketing campaigns, and achieving measurable business growth.
• Exceptional leadership, communication, analytical, and strategic planning abilities.
• Proven experience managing financial budgets, agency relationships, and marketing technology systems.

Additional Information

Applicants should understand that the duties and responsibilities outlined are not exhaustive and may evolve over time with or without notice.

Fremont Federal Credit Union promotes equal employment opportunities for all candidates.