Vice President Marketing

About S&G Stores

S&G Stores is a privately owned chain of convenience stores and gas stations operating in Ohio and Michigan since 1999. Managing over 80 sites and growing, the company centers on providing convenient and customer-focused services in local communities. Employees are part of a stable and expanding business, with opportunities to impact the brand's growth and direction.

Role Overview

The Vice President of Marketing, stationed on-site in the Toledo metropolitan area, leads strategic marketing efforts across all S&G Store locations. Responsibilities include crafting and executing brand positioning, managing promotional campaigns, loyalty initiatives, and overseeing digital and in-store communications. This leadership role entails guiding the marketing team, prioritizing projects, budgeting, analyzing market performance, and working closely with operations, merchandising, and finance departments to ensure marketing aligns with overall business objectives.

Key Responsibilities

• Direct marketing strategy and brand management across multiple locations.
• Lead, mentor, and develop the marketing team to achieve high performance.
• Manage budgets and allocate resources to optimize campaign effectiveness.
• Analyze customer data, market trends, and competition to inform marketing plans.
• Collaborate cross-functionally to synchronize marketing initiatives with company goals.
• Represent the company publicly in community partnerships and PR activities.
• Support market expansion efforts with data-driven insights.

Qualifications and Requirements

• Extensive experience in market planning and marketing management with data-driven program execution.
• Strong expertise in market research, analyzing consumer behaviors, competitive analysis, and sales trends.
• Proven public relations skills, including brand reputation management and media relations.
• Demonstrated leadership capabilities in building and guiding effective marketing teams.
• Background in retail, particularly convenience stores, fuel industry, or multi-location consumer businesses.
• Ability to work on-site in the Toledo, Ohio area and collaborate across departments.
• Excellent analytical, communication, and presentation skills, with familiarity in marketing analytics tools and basic finance knowledge.
• Bachelor's degree in Marketing, Business, Communications, or related field; advanced degrees or certifications are advantageous.
• Proficiency in PDI (Presumed to be relevant industry software or process) is mandatory.