Vice President, Marketing

Role Overview

The Vice President of Marketing will spearhead the development and execution of comprehensive marketing, communications, and brand management strategies aimed at boosting awareness, visitor engagement, and economic contributions in the Richmond Region. This leadership position involves setting both immediate and future marketing goals, establishing performance metrics, and ensuring synergy with the organization's broader growth plans.

Key Responsibilities

• Direct the organization’s marketing, communications, and branding strategies to elevate destination appeal.
• Define strategic marketing priorities and oversee resource allocation to fulfill organizational objectives.
• Leverage market research, audience analytics, and performance data to guide initiatives and track success.
• Mentor and nurture a high-achieving marketing team through coaching and leadership development.
• Forge and maintain robust relationships with community leaders, businesses, tourism operators, and industry partners.
• Act as the guardian of Richmond Region Tourism’s brand image and reputation.
• Participate actively in executive leadership to influence organizational strategy and decision-making.

Candidate Profile

• Possess a Bachelor’s degree in Marketing, Communications, Business, Hospitality, Tourism, or a related discipline.
• Bring at least 10 years of escalating leadership experience in marketing, communications, tourism, hospitality, economic development, or allied sectors.
• Demonstrate proven ability in leading executives and cultivating dynamic, results-oriented teams.
• Track record of successfully designing and rolling out strategic marketing campaigns with measurable impact.
• Exhibit strong financial acumen including budgeting and fiscal oversight.
• Effective at influencing diverse stakeholders, fostering partnership, and enhancing collaboration.
• Exemplary communication skills paired with strong relationship-building and leadership capabilities.
• Showcase emotional intelligence, prudent judgment, adaptability, and a commitment to continuous growth.
• Experience in destination marketing, tourism, or hospitality is preferred; CDME certification is a plus.

About Richmond Region Tourism

Richmond Region Tourism is the leading destination marketing entity for the Richmond area, hosting a nonprofit model dedicated to promoting tourism’s economic impact. We support meeting planners, tour operators, travel media, and visitors while offering extensive services to the hospitality sector. We are committed to providing an unbiased and inclusive workplace environment free from discrimination and harassment.

Mission and Vision

Our mission is to passionately share the Richmond Region with the world, fostering an inclusive community known for its welcoming spirit.

Organizational Values

• Passion: Genuine enthusiasm for the community and its people.
• Inclusiveness: Dedicated to equity and broad community engagement.
• Integrity: A culture rooted in trustworthiness, honesty, and credibility.
• Innovation: Embracing creativity and transformational initiatives.
• Stewardship: Protecting and promoting the destination's image and development.
• Courage: Upholding core values and doing what is right.

Employee Benefits & Work Environment

• Flexible hybrid work schedule combining remote and onsite presence; candidate must be located within the Richmond Region.
• Comprehensive medical, dental, and vision insurance coverage.
• Life insurance and disability insurance (short and long term).
• 401(k) retirement plan with company matching contributions.
• Direct deposit salary payments.
• Bereavement and parental leave options.
• Paid holidays, jury duty, vacation, and sick leave.
• Paid parking at downtown Richmond office location.
• Health savings and flexible spending accounts available.