Vice President, Commercial Insights and Planning

Role overview

BrightPet is looking for a senior commercial planning leader to guide insights and planning across its branded, private label, and export businesses, while also acting as a strategic partner for the co-man business. This position turns company strategy into concrete growth plans by using category analysis, customer data, market intelligence, and integrated business planning.

Reporting to the EVP & General Manager, Brands, this leader works closely with Sales, Marketing, eCommerce, Operations, Finance, and Customer Service. The role owns the commercial planning process, brings together the assumptions and insights that shape forecasting and S&OP, and supports fact-based decision-making that fuels profitable growth and stronger retail partner outcomes.

This is a high-visibility position with wide influence across the organization and a direct effect on revenue, customer results, and overall business performance.

Commercial insights and planning

• Track category, customer, channel, consumer, and competitor movements to spot risks, opportunities, and performance drivers across the BrightPet portfolio.
• Create business cases, scenarios, and recommendations for customer opportunities, portfolio projects, pricing choices, and channel expansion.
• Drive market research and analytics work to uncover new trends, whitespace opportunities, and changing customer and consumer needs.
• Build customer- and retailer-specific selling narratives, category recommendations, and growth ideas that improve retail performance.
• Study assortment, pricing, promotion, distribution, velocity, and omnichannel results to find profitable growth opportunities.
• Work with Sales, Marketing, eCommerce, Export, Finance, and Operations to keep plans grounded in data and aligned with business goals.
• Partner with the EVP & GM and Finance on annual operating plans, monthly business reviews, and long-range planning.

Integrated operations planning and S&OP leadership

• Provide BrightPet oversight of the S&OP process, coordinating with functional leaders and the executive team to maintain an effective operating rhythm and strong alignment.
• Lead the commercial side of the S&OP and integrated business planning process.
• Bring together commercial assumptions, promotional activity, customer initiatives, and market intelligence to support forecasting, inventory planning, and supply planning.
• Collaborate with Demand Planning, Operations, Finance, Sales, Marketing, eCommerce, and Export to keep the organization aligned.
• Guide cross-functional decision-making and alignment on business priorities.

Business intelligence and analytics

• Develop and maintain dashboards, KPI reports, and business scorecards in partnership with data and IT teams.
• Deliver insights that improve decisions, business results, and resource allocation.
• Work with eCommerce Sales and Media teams to fold digital commerce, search, media, and performance data into broader planning and strategy.
• Find opportunities to improve profitability, customer results, and portfolio effectiveness through analytics.
• Increase visibility into the main drivers of growth, risk, and performance across channels and markets.

Sales enablement

• Equip Sales teams with insights, analytics, and tools that strengthen customer planning and execution.
• Support customer business reviews, line reviews, and retailer presentations with practical insights and best practices.
• Partner closely with Sales to help retail partners succeed and deepen customer relationships.
• Create reporting and scorecards that improve visibility into customer performance and execution.
• Support revenue enablement and the adoption of insights across the organization.

What you bring

• More than 12 years of experience in integrated planning, demand planning, or commercial planning within CPG or branded consumer goods.
• Strong understanding of the pet industry and pet channel landscape.
• Proven ability to partner with Sales and support retail partner success.
• Experience with inventory planning, supply chain, 3PL coordination, and export planning.
• Background leading S&OP and IBP processes.
• Analytical, structured, and influential leadership approach.

Additional information

This role is based in the United States and is a full-time, onsite position. No compensation details, openings count, application deadline, start date, or duration were provided in the source.