Travel Retail Marketing Executive - Drunk Elephant & Fragrances

About Shiseido Travel Retail

Shiseido, established in 1872, is a prominent global beauty enterprise operating across around 120 countries. Their mission centers on delivering innovative beauty solutions for a better world. The Travel Retail division, headquartered in Singapore, drives the growth of Shiseido’s brands through duty-free channels such as airports, downtown outlets, border shops, airlines, and ferries. The portfolio spans skincare brands like SHISEIDO, Clé de Peau Beauté, IPSA, ANESSA, THE GINZA, Drunk Elephant, and ELIXIR; makeup brand NARS; and fragrances including narciso rodriguez and ISSEY MIYAKE PARFUMS.

Role Overview

The Marketing Executive will support the expansion of Drunk Elephant and Fragrance lines within the Asia Pacific Travel Retail market by managing trade initiatives and overseeing business performance monitoring.

Key Responsibilities

• Participate in planning and executing trade activation campaigns for product launches and key brand strategies, including events, in-store animations, and digital promotions aligned with brand standards.
• Coordinate with Digital Marketing to provide creative briefs for e-retailer initiatives like social content, homepage banners, and shop-in-shop enhancements.
• Liaise with internal teams such as Commercial, Visual Merchandising, and Pricing to ensure successful launch implementation both online and at points of sale.
• Manage and monitor POSM (Point of Sale Materials) deployment according to trade plans and regional requirements.
• Maintain updated marketing calendars, assortment documents, and prepare seasonal Marketing Books for clients' presentations.
• Assist with daily operations including stock management, quality control, and trade-related issues.
• Lead the creation of brand collateral such as brochures, gift packaging, and counter tools.
• Contribute to forecasting Gift with Purchase (GWP) and sample needs through analysis alongside Demand Planning and Commercial teams.
• Monitor the execution of promotions and track sell-in and sell-out data by region, brand, customer, and key SKUs to generate reports and insights for brand teams and headquarters.
• Evaluate launch and trade execution (TREX) performance providing actionable intelligence for improved outcomes.
• Stay updated on competitor initiatives and consumer trends within the Asia market.
• Handle administrative tasks including master data maintenance, product sample orders, purchase requisitions, and assist with monthly meetings and presentations.

Qualifications and Experience

• Bachelor’s degree, preferably in Marketing or Business.
• Between 1 to 3 years of relevant experience, ideally with exposure to cosmetics, beauty, or Travel Retail sectors.
• Exceptional attention to detail paired with strong analytical abilities.
• Excellent interpersonal and communication skills.
• Highly organized and able to manage multiple priorities in a dynamic environment.
• Team-oriented with a collaborative approach.
• Energetic, proactive, and motivated individual.