TikTok Shop Operations and Growth Manager

Role Overview

The TikTok Shop Operations and Growth Manager is responsible for the daily management and expansion of the TikTok Shop business. This role blends oversight of operational functions with strategic initiatives aimed at boosting store performance, enhancing customer satisfaction, and driving revenue growth.

Key Duties

• Oversee complete TikTok Shop operations, encompassing product listings, inventory coordination, promotional activities, and maintaining overall store health.
• Formulate and implement strategies to elevate sales figures, improve conversion rates, and increase customer loyalty.
• Enhance product page quality, content planning, pricing tactics, and promotional campaigns to optimize performance.
• Manage backend TikTok Shop functions ensuring accurate product details, inventory status, and compliance with store policies.
• Work collaboratively with marketing, creative, customer service, fulfillment, and merchandising departments.
• Support initiatives involving livestream commerce, partnerships with content creators, and affiliate marketing efforts.
• Track and analyze key performance indicators such as gross merchandise value (GMV), conversion rates, site traffic, customer acquisition costs, and return on investment (ROI).
• Pinpoint operational challenges and implement effective solutions to boost efficiency and improve the customer experience.

Candidate Requirements

• Minimum of four years’ experience in e-commerce operations, marketplace management, or digital retail sectors.
• Practical experience handling TikTok Shop, Amazon, Shopify, or comparable marketplace platforms.
• In-depth knowledge of marketplace management, including catalog oversight, promotion execution, fulfillment coordination, and monitoring seller performance metrics.
• Proficiency in analyzing sales performance data to guide operational enhancements.
• Exceptional attention to detail complemented by strong organizational and problem-solving abilities.
• Capability to independently manage projects and assume full responsibility for business outcomes.
• Experience collaborating with content creators, agencies, livestream teams, or affiliate program partners is advantageous.