TikTok Ads Product Strategy & Operations Manager, Branding

About the Role and Team

The Global Business Solutions (GBS) team at TikTok drives revenue growth through various functions including sales, marketing, operations, account management, agency partnerships, and marketing science. This team is entrepreneurial and ambitious, focused on innovative product development and market success.

Key Responsibilities

• Formulate strategies for branded advertising products such as premium ads, standard feeds, creators, and IP packages, aligning business priorities with operational tactics.
• Collaborate with cross-functional teams to comprehend client needs, marketing challenges, and objectives, delivering tailored product solutions.
• Conduct market analysis and gather product feedback to partner with product teams on continuous improvement.
• Coordinate with sales, marketing, product, and client operations to enhance product go-to-market strategies and educate the market to meet revenue goals.
• Develop brand methodologies, establish measurement systems, and create scalable frameworks for business analysis and monitoring based on business and product objectives.

Required Qualifications

• Extensive knowledge of overseas cultures, brand communications, and consumer behaviors.
• Minimum three years’ experience in international brand product operations, media strategy, market research, or consulting; experience in North American markets preferred.
• Familiarity with major internet advertising products including brand and auction-based ads; practical experience with internet platform advertising is advantageous.
• Strong analytical mindset with data sensitivity and capability to independently evaluate business and product opportunities.
• Demonstrable project management skills capable of managing complex projects across countries and delivering presentations effectively.
• Proficient in English for smooth communication with international clients and agencies.

Preferred Qualifications

• Culturally open and inclusive, able to collaborate and communicate respectfully with global teams, fostering mutual learning and inspiration.
• Highly self-driven and curious with enthusiasm for proactive thinking, exploration, and sharing experiences.
• Result-oriented with strong ownership, collaborative approach without boundaries, and commitment to high-quality delivery.

About TikTok

TikTok is the foremost destination for short-form mobile video content, headquartered globally with offices in Los Angeles, Singapore, New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. The platform's mission is to inspire creativity and bring joy by fostering authentic expression and connection.

Why Join Us

We value curiosity, humility, and impactful innovation in a fast-paced tech environment. Our diverse and global teams work collectively to overcome challenges, innovate continuously, and deliver meaningful results while maintaining an "Always Day 1" mindset that fuels growth and creativity.

Diversity & Inclusion

TikTok is committed to nurturing an inclusive environment that values diverse skills, experiences, and perspectives, reflecting the global communities we serve. We are passionate about fostering space where all employees feel valued and inspired to contribute their best.