Team Head Social Media Europe

About the Role

At PUMA, we prioritize qualities like SPEED & SPIRIT, illustrated by values that encourage us to be driven in our performance, vibrant in our sporting heritage, united in our teamwork, and authentic in showcasing individual talents and experiences. We invite applicants of all genders and backgrounds to join us.

Key Responsibilities

• Oversee and manage the social media presence for PUMA Europe.
• Lead and nurture the growth of the social media team.
• Act as the liaison between global social media tactics and local European requirements.
• Enhance and streamline social media channel operations across European regions.
• Manage budget planning and ongoing monitoring for assigned responsibilities.
• Represent European interests within the global social media team.
• Plan and execute owned and collaborative social media and influencer campaigns to boost engagement and brand visibility, working closely with Media, Influencer, and category teams across Europe and globally.
• Direct social media agency efforts in developing content calendars and launching products or events.
• Create briefs for social media campaigns, guiding both internal and external digital agencies.
• Facilitate the creation of engaging and innovative content for Instagram and affiliated partner channels.
• Design, execute, and monitor seedings campaigns aimed at increasing organic awareness.
• Track and report on social media KPIs and content performance.
• Maintain close connections with relevant stakeholders, proactively sharing pertinent results to achieve goals.
• Organize social media activations as integrated 360 marketing campaigns, aligning with full marketing funnel strategies and cross-functional needs to support sales.
• Understand business priorities in your domain and sift through actions to differentiate what’s urgent and important.

Candidate Profile

• Degree in Marketing, Communications, Digital Media, or related fields with at least 5 years of hands-on social media experience, preferably in consumer, sports, or lifestyle brand settings.
• Demonstrable leadership and development experience managing social media teams and working closely with cross-functional teams in dynamic environments.
• Strong grasp of global-to-local social media strategy frameworks and ability to translate these into actionable, region-specific campaigns across Europe.
• Comprehensive knowledge of social media channel management, content strategy, and ecosystems encompassing owned, paid, and shared media including influencer activations.
• Experience owning budgets, monitoring KPIs, reporting results, and improving channel and content outcomes.
• Proven ability to brief, direct, and assess external agencies and content production collaborators.

Inclusion & Diversity

PUMA is committed to providing equal opportunities to all candidates regardless of race, color, religion, national origin, gender identity or expression, sexual orientation, age, or disability. We reject any form of harassment or discrimination. All applications are reviewed by human evaluators to maintain transparency and fairness. While some organizational tasks like interview scheduling may be facilitated by AI tools, hiring decisions are exclusively made by real individuals, ensuring accountability and equality. We strive to foster an environment where every individual feels welcomed, valued, and empowered to contribute their authentic self.

Company Overview

PUMA is a globally recognized sports brand, designing footwear, apparel, and accessories that inspire athletes and active individuals. The PUMA Group includes PUMA, Cobra Golf, and stichd, operating in over 120 countries and employing approximately 22,000 people worldwide.