SVP Marketing Strategy

About the company

Madison Square Garden Sports Corp. (MSG Sports) is a major professional sports organization whose portfolio includes the New York Knicks (NBA) and the New York Rangers (NHL), along with two development-league teams: the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL). The company also runs the MSG Training Center, a professional sports performance facility in Greenburgh, New York. More details are available at www.msgsports.com.

Role overview

MSG Sports is looking for a Senior Vice President of Sports Marketing to own marketing strategy, youth programs and fan development, and retail strategy across the business. The scope includes the New York Knicks, New York Rangers, Westchester Knicks, and Knicks Gaming. This leader will shape the brand direction for each team using data, research, and customer insights, then turn that strategy into marketing plans that support revenue growth.

Key responsibilities

• Lead brand positioning, fan segmentation, and growth planning for the Knicks and Rangers, with a strong emphasis on youth engagement, customer experience, customer data, and fan lifetime value.
• Direct the creation and execution of marketing plans informed by customer insights to support business goals and major moments such as preseason ramp-up, season launch, ticket sales, merchandise introductions, and playoffs.
• Oversee merchandise and product strategy for MSG Sports, including how products are developed and positioned across priority channels.
• Advocate for the fan perspective across every consumer touchpoint, including communications and the arena experience, to strengthen value delivery and maintain consistent, high-quality brand expression.
• Work with the SVP of Ticketing to build an integrated sales and marketing plan for the Knicks and Rangers, covering plans, group sales, and individual game tickets.
• Create brand guidelines for all team brands and maintain a library of approved assets for use across the organization.
• Partner with the Westchester Knicks and Knicks Gaming to shape marketing plans focused on ticket sales and fan experience for the Westchester Knicks, and content strategy for Knicks Gaming.
• Deliver ongoing KPI and target reporting to stakeholders and keep the wider business updated on progress.
• Coordinate with MSGE Marketing and internal stakeholders to align assets across marketing functions such as media and creative.
• Ensure a strong guest, partner, and team member experience by following on-site appearance and presentation standards.

Experience and requirements

• At least 15 years of marketing experience, with a particularly strong background in digital marketing.
• Deep knowledge of the consumer journey and how to create a consistent brand experience across touchpoints.
• Ability to think creatively and develop unconventional, disruptive marketing ideas.
• Strong grasp of the full execution stack, including insights, brand strategy, media, creative, and digital.
• Proven ability to communicate clearly and lead teams in a fast-moving, highly matrixed environment.
• Nights, evenings, weekends, and holidays may be required depending on the schedules and needs of MSG Sports franchises.

Additional information

MSG emphasizes employee growth through upskilling tools and resources designed to help team members develop their strengths, expand their capabilities, and advance their careers. The organization states that growth and longevity for employees are top priorities.

Equal opportunity statement

MSG is committed to diversity and maintains an equal employment opportunity policy. Employment decisions are made without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. The company also follows all applicable federal, state, and local nondiscrimination laws and considers reasonable accommodation requests as required.