Channel Marketing Specialist

Role Overview

This position involves managing diverse priorities across marketing events, communications, and campaigns to support UBS Asset Management's business growth in the APAC region. You will collaborate closely with the APAC Head of Marketing and regional sales teams to provide marketing services for wholesale, wealth management, and institutional clients.

Key Responsibilities

• Create client communications including newsletters and sales collateral.
• Develop digital content for thematic webpages and manage social media presence.
• Implement above-the-line campaigns and coordinate media buying activities.
• Lead website transition projects, including the management of fund pricing updates and content digitalization.
• Plan and execute events, managing speaker logistics for proprietary and external conferences.
• Track expenses and monitor budgets related to marketing activities.
• Provide activity and campaign performance reporting.
• Oversee vendor partnerships including agencies, event organizers, and production houses.
• Collaborate with the Head of APAC Channel Marketing on integrated regional marketing initiatives involving content, paid media, digital engagements, events, sponsorships, and overarching One-Bank programs.
• Develop and execute quantifiable lead-generation and client-retention campaigns through multi-channel channels.
• Ensure brand consistency and incorporation of key value propositions across all initiatives.
• Work alongside Client Relationship teams to develop marketing programs aimed at client acquisition, retention, and revenue growth.
• Manage website governance and digital transformation of client touchpoints.
• Support event planning and logistics, including vendor coordination, venue sourcing, invitation management, and on-site assistance.
• Partner with Media Relations to explore promotional opportunities and awards highlighting UBS products and capabilities.
• Ensure marketing content complies with compliance, risk, and regulatory standards across various markets.
• Employ data-driven approaches to optimize marketing tactics and reporting aligned with KPIs.
• Build and sustain strong collaborations with internal stakeholders across the organization.

Candidate Profile

• Possess a Bachelor’s degree in Communications, Marketing, Business, or related fields.
• Bring six or more years of relevant experience, ideally within asset management focusing on APAC markets, notably Singapore and Hong Kong; familiarity with Japan and other APAC markets is advantageous.
• Have comprehensive industry knowledge including client segments, products, competitors, and regulatory frameworks.
• Demonstrate successful collaboration with client-facing teams to design integrated marketing campaigns achieving measurable results.
• Communicate complex investment insights clearly and persuasively with strong marketing appeal.
• Experience managing content translations and coordinating with advertising and production agencies.
• Exhibit superior multitasking, organization and time management capabilities, effectively handling competing priorities.
• Adaptable and resilient, thriving in matrixed and multifaceted organisational environments with excellent communication and presentation skills.
• Skilled in stakeholder engagement with a proactive attitude and strong relationship-building expertise.
• Capable of independent and team-oriented work in fast-paced, dynamic settings with shifting demands.
• Possess strategic thinking abilities combined with commercial awareness and business acumen.
• Proficient in spoken and written English and Chinese (Mandarin and Cantonese, Traditional and Simplified). Knowledge of Korean or Japanese is a plus.
• Curious and thoughtful about leveraging AI to enhance marketing workflows, practicing responsible validation aligned with policies and ethical standards.

About UBS

UBS is a global leader in wealth management and a premier universal bank headquartered in Zurich, Switzerland, with presence in over 50 markets worldwide. The company values collaboration and diversity as keys to its sustained success.

Work Culture and Inclusion

UBS is committed to nurturing talent through challenges, support, growth opportunities, and flexible work arrangements. The inclusive environment encourages diversity and innovation, with a strong focus on disability inclusion and equal opportunity employment.

Additional Information

• Job Type: Full Time
• Location: Singapore
• Reference Number: 337783BR
• UBS is an Equal Opportunity Employer supporting diverse cultures and perspectives.