SVP, Marketing & Ecommerce

Role overview

The Senior Vice President of Marketing & Ecommerce is a top executive role responsible for driving Caraway Home’s brand momentum and commercial growth. Reporting to the CEO and sitting on the executive leadership team, this person will connect long-range strategy with day-to-day performance across the entire customer journey. The scope covers Performance Marketing and Creative, Brand Marketing, Ecommerce and Marketplace Growth, Data and Analytics, Digital Product, and Go-To-Market planning, with responsibility for setting direction, raising performance standards, and enabling functional leaders to execute at a very high level.

The role leads five senior functional heads and a total marketing organization of more than 35 people. It also partners closely with Creative, Operations, Finance, Retail Sales, Product, and People teams to ensure the company’s priorities are translated into campaigns, digital experiences, and brand work that drives conversion and loyalty.

This leader owns the P&L for the DTC and Marketplace businesses, with accountability for revenue growth, profitability, contribution margin, and EBITDA across channels and product categories. The role requires balancing strategic vision with hands-on execution, supporting both immediate growth and long-term brand strength.

What you'll do

• Lead and support five functional teams by providing direction, coaching, resources, and visibility across the organization.
• Continuously refine the marketing structure so it can support growth across DTC, Marketplace, Retail, International, and newer channels.
• Work with the Chief Strategy & Commercial Officer to shape and execute a unified omnichannel growth plan across DTC, Marketplace, and Retail.
• Act as a strategic partner to the CEO and executive team on company priorities and the long-term brand and growth strategy.
• Bring a cross-functional perspective to leadership discussions, challenge assumptions, and help the team make stronger and faster decisions.
• Partner with the VP of Creative on the integrated marketing calendar, including hero launches, campaign timing, promotions, and seasonal planning.
• Strengthen alignment and accountability across internal teams as well as agencies, vendors, and other external partners.
• Improve the working model between marketing and creative, including briefing, feedback, and approvals.
• Own and manage a nine-figure marketing budget with discipline and a clear view of return on investment.
• Evaluate channel mix and spend allocation with an enterprise lens, ensuring investments support both performance and broader business outcomes.
• Partner with Finance and the CEO on capital allocation and commercial decisions, always weighing growth, contribution margin, and long-term business health.
• Share regular progress updates on major campaigns and initiatives with the leadership team and key stakeholders.
• Surface risks, trade-offs, and opportunities proactively and transparently.
• Oversee ecommerce strategy across DTC and Marketplace so both channels grow in a differentiated way and meet commercial goals.
• Lead the DTC and Marketplace P&L in partnership with Growth leadership, balancing acquisition, conversion, and retention.
• Guide digital experience strategy with the Senior Director of Digital Product so it scales with the brand and remains commercially strong.
• Apply strong understanding of growth economics, including acquisition cost, conversion rate, average order value, lifetime value, contribution margin, and EBITDA.
• Shape growth strategy for the expanding product portfolio so category and channel expansion builds both revenue and brand equity.
• Drive performance across paid media, out-of-home, social, email, retail, PR, Amazon, and emerging markets with focus on efficiency and brand value.
• Set the brand direction and ensure every channel communicates a clear, consistent, and compelling narrative.
• Protect the company’s mission and values as the brand scales.
• Own the integrated marketing calendar for product moments, major sitewide events, seasonal campaigns, and brand initiatives.
• Lead end-to-end GTM planning for launches, promotions, and campaigns, from initial brief through post-launch review.
• Document strategies, present ideas to leadership, and use performance data to improve future launches.
• Partner with the CEO and CFO on promotional structure and pricing decisions for DTC and Marketplace.
• Work with Finance and Operations so inventory and demand planning stay aligned with promotional strategy.
• Set the measurement framework for marketing, including KPIs, data quality, and analytics infrastructure.
• Ensure teams work from a shared source of truth when reviewing performance and deciding where to invest next.
• Partner with Data & Analytics leadership on the tools and capabilities needed for the company’s next phase of growth.

What we're looking for

• At least 10 years of relevant marketing and ecommerce experience, including a minimum of 5 years in senior leadership.
• Direct experience in DTC or ecommerce is required; CPG experience is a plus.
• Experience managing marketing budgets in the eight-figure to nine-figure range and owning revenue, contribution margin, EBITDA, and efficiency metrics.
• Experience building and scaling omnichannel businesses across DTC, Marketplace, and Retail, including support for or leadership in opening physical retail stores.
• A track record of creating brands that connect strongly with customers and growth systems that deliver results at scale.
• Strong fluency in the modern DTC marketing stack, including paid social, email, site optimization, and analytics.
• Ability to design GTM processes across functions and launch products in a way that supports both immediate and lasting growth.
• Experience leading and developing high-performing, multi-disciplinary marketing teams.
• Strong instincts for upper-funnel strategy, market positioning, and brand storytelling.
• Clear, proactive communicator who can manage priorities, keep leadership informed, and drive decisions with confidence.
• Entrepreneurial mindset, comfort with ambiguity, and alignment with Caraway’s values and mission around home, design, and a non-toxic lifestyle.

About Caraway

Caraway is a home goods company focused on thoughtfully designed, non-toxic essentials that raise the standard for what people cook with. Its products are made without forever chemicals and are developed with an emphasis on ethical manufacturing, worker safety, fair pay, benefits, regulated hours, lower-emission production processes, and sustainable packaging made with recycled materials.

Founded in November 2019, the brand has grown into one of the fastest-growing digitally native brands of the past decade and is sold through retailers such as Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and others. The company has earned more than 200,000 five-star reviews from over 2.5 million customers and has received coverage from publications including Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN.

Team and culture

You would join a collaborative fully remote team that values quality, mutual support, shared wins, and building a brand the team is proud of. The culture emphasizes continuous learning, career growth, thoughtful process improvement, and listening to employees.

Workplace

This is a fully remote role with no headquarters location. The team is distributed across the U.S., including leaders on both the East and West Coasts. A monthly stipend is offered to help cover coworking space if needed.

Benefits

• Equity participation as a part of the company’s long-term growth.
• 401(k) plan with a 3% company match.

Compensation

The expected base salary for this position begins at $275,000 and up. Final pay will depend on qualifications, skills, and relevant experience.