Subdirector CRM - Comunicación Directa

About the Role

Banco Santander México is undergoing a significant transformation driven by technology and centered around its customers. As a leading financial institution with over 160 years of reinvention, Santander operates in more than 40 countries with diverse, multicultural teams. The Subdirector CRM position, based at the Santa Fe corporate office in Mexico City, plays a key role in leading direct communication and customer relationship management (CRM) efforts focused on retail, SME, corporate, and digital banking segments.

Key Responsibilities

• Coordinate comprehensive service strategies for retail, SME, corporate, and digital banking clients.
• Oversee, plan, and prioritize the marketing direct campaigns, including the implementation of the direct marketing strategy and analyzing campaign outcomes.
• Design and lead a team of managers for executing communication and digital CRM strategies.
• Lead strategic initiatives focused on growth, innovation, and commercial transformation.

Qualifications and Skills

• Minimum three years of professional experience working with CRM applications.
• At least two years of experience leading strategic initiatives for growth, innovation, and business transformation.
• Bachelor's degree in Economics, Business, or related fields.
• Strong knowledge of key performance indicators (KPIs).
• Experience designing and implementing comprehensive sustainability and impact strategies.
• Proficiency with Microsoft Office (intermediate to advanced) and database management.
• Strong analytical and strategic thinking, customer service orientation, attention to detail, organizational skills, urgency mindset, results-driven approach, effective communication, problem-solving abilities, teamwork spirit, and proactivity.

Compensation and Benefits

• Direct employment with Banco Santander under permanent contract terms.
• Legal and enhanced statutory benefits.
• Exclusive Santander employee benefits.

Diversity and Inclusion

Santander Mexico is committed to providing equal opportunities regardless of age, gender, disability, marital status, race, religion, or sexual orientation. The selection process is inclusive and accessible to all candidates.

Application Information

If your background and values align with this opportunity, we encourage you to apply and join the Santander team.