Strategy Manager - Health & Wellness

Role Overview

We are seeking a proactive Strategy Manager to spearhead the discovery, creation, and commercialization of new growth initiatives within the Health & Wellness sector tailored for the Singapore market. This pivotal role operates at the crossroads of strategy formulation, innovation, marketing, production, and commercial operations. The individual will manage projects from initial concept through product launch, collaborating with diverse teams to introduce new products and category innovations.

Key Responsibilities

• Lead the design and advancement of current and new Health & Wellness product ideas, coordinating closely with manufacturing partners, co-packers, marketing, and other departments.
• Oversee the full commercialization process, including brand positioning, pricing strategies, regulatory compliance, packaging suitability, and market entry plans.
• Create detailed, channel-specific launch strategies within Singapore, encompassing retail approaches, distribution logistics, promotional activities, prior to transferring to sales for implementation.
• Identify untapped market opportunities and track evolving consumer preferences to fuel sustainable category growth.
• Assess opportunities for international sourcing, forge strategic alliances, and explore export possibilities to support future expansion.
• Facilitate alignment and cooperation across multiple teams without direct authority to ensure the successful delivery of projects.

Qualifications and Skills

• Extensive experience in the FMCG sector in Singapore, ideally related to Health & Wellness, nutrition, supplements, functional foods, or consumer healthcare products.
• In-depth knowledge of Singapore's retail environment, including Modern Trade, Pharmacies, Drugstores, and other pertinent distribution channels.
• Proven track record in new product development, commercialization strategies, or category management.
• Experience with international sourcing, product development, or export markets is advantageous.
• Strategically minded with strong commercial insight and an ability to convert concepts into successful launches.
• Self-motivated and comfortable managing uncertainty, capable of identifying fresh opportunities and driving initiatives from inception.
• Superior skills in stakeholder engagement and influencing teams, able to lead cross-functional collaborations as an individual contributor.

Additional Information

If you are passionate about building new ventures, introducing innovative products, and influencing the future of the Health & Wellness industry, we encourage you to apply.