Strategic Education Marketing Lead

About Dermalogica

Dermalogica is a globally trusted professional skincare brand recognized for excellence and innovation in skincare. As a key part of the Unilever Prestige portfolio, the company is committed to pioneering advancements in skincare while maintaining sustainability and superior quality. With over 30 years of industry leadership and the support of the International Dermal Institute—the leading postgraduate training institution for skin and body therapy—Dermalogica is actively expanding its reach.

Role Overview

The Strategic Education Marketing Lead will take full ownership for strategizing and implementing marketing initiatives for Dermalogica’s educational programs, aiming to increase participation and engagement across professional training offerings. This position focuses on optimizing customer journeys and utilizing data insights to promote growth in account activation and retention within the Education department.

Key Responsibilities

• Develop and manage comprehensive marketing strategies for all education-related programs, workshops, and initiatives, using data analysis and segmentation to guide decision-making and enhance outcomes.
• Create targeted campaigns aligned with business goals to boost training program participation.
• Establish segmented marketing journeys for new, inactive, and active customer accounts, incorporating automated workflows and nurture campaigns.
• Produce and maintain customer-facing educational catalogs and promotional content.
• Ensure alignment of education marketing efforts with overarching corporate and professional marketing strategies.
• Collaborate cross-functionally with Education Operations, District Education Managers, and Marketing teams to gather insights, synchronize plans, and support workshop launches and enrollment drives.
• Execute integrated campaigns across multiple channels including email, web, social media, and events, continuously testing and refining for improved effectiveness.
• Monitor and analyze key metrics such as account participation, activation, re-engagement, and repeat attendance to identify growth opportunities.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline preferred.
• 2 to 5 years of marketing experience, ideally within education, beauty, aesthetics, wellness, or adjacent sectors.
• Proven experience managing digital marketing campaigns across email, web, social platforms, and marketing automation systems.
• Competence in developing customer segmentation and managing automated lifecycle marketing programs.
• Familiarity with CRM tools, Klaviyo, marketing automation platforms, project management software such as Wrike, and analytics tools including Power BI.
• Advanced skills in Microsoft Office.

Desired Skills and Attributes

• Strong interpersonal and communication abilities to cultivate internal relationships.
• Ownership mentality with accountability for delivering results.
• Self-driven and able to establish operational frameworks in a fast-paced environment.
• Experience leveraging audience segmentation for targeted marketing initiatives.
• Data-informed decision-making and analytical proficiency.
• Expertise in marketing automation and customer journey mapping.
• Capability to test, optimize campaigns, and measure performance effectively.
• Excellent organization and project management skills.
• Passion for aesthetics, education, and ongoing professional development.

Working Conditions

• This role is hybrid, based primarily at Dermalogica's Corporate Headquarters in Carson, California.
• Requires onsite presence at least three days weekly with remote flexibility up to two days.
• Travel commitments approximate 10%, including occasional overnight and weekend trips.
• Support may be required for evening and weekend business functions.

Physical Requirements

• Regular ability to communicate effectively by talking and hearing.
• Physical activities include standing, walking, sitting, manual handling of objects or controls, reaching, climbing, balancing, stooping, kneeling, crouching, or crawling.
• Must be capable of lifting or moving items weighing up to 30 pounds.
• Vision requirements involve close and distance vision, color recognition, peripheral vision, depth perception, and focus adjustment.
• Travel via car and plane for business purposes is required.

Compensation and Benefits

• Competitive salary ranging between $70,000 and $80,000 annually, with the precise rate depending on experience, skill set, education, geography, and budget considerations.
• Eligibility to participate in company bonus programs based on personal and organizational performance.
• Comprehensive medical, dental, and vision insurance coverage.
• Paid time off and monthly product allowances.
• Annual fitness reimbursements and 401(k) plan with company matching.
• Life, accident, and disability insurance.
• Wellness initiatives including paid family leave and domestic partner benefits.
• Educational and training programs to support career growth.
• Hybrid work environment with three days onsite per week.

Why Join Dermalogica?

• Join a globally respected leader in professional skincare, known for superior products and best-in-class postgraduate skin therapy education.
• Benefit from a culture that values innovation and entrepreneurial thinking, empowering employees to deliver impactful solutions.
• Be part of the Unilever family, leveraging extensive resources while maintaining the agility of an independent business.

Equal Opportunity Employer Statement

Dermalogica is committed to building an inclusive workplace culture that values, supports, and empowers every employee without discrimination.