Sports Creator Strategy & Product Operation Manager

About the Role and Team

The Sports Product Team at TikTok is focused on building a worldwide platform for sports content, aiming to be the ultimate destination for fans and communities. This role entails managing product strategy and operations to support sports creators and enhance their content quality and creativity on TikTok.

Key Responsibilities

• Drive the growth and quality of sports content creators to enrich TikTok’s sports content ecosystem.
• Formulate comprehensive strategies for sports creators, covering objectives, expansion guidelines, metrics frameworks, and scalable supply approaches across various regions.
• Develop and refine growth mechanisms for creators, including onboarding, training, monetization options, and tier-based management systems.
• Analyze data within the creator ecosystem to spot gaps and opportunities, devising actionable plans to boost creator retention and activity levels.
• Collaborate with product, data analytics, and regional teams to execute strategies and develop sustainable creator communities.

Qualifications and Skills

• Bachelor’s degree or higher with at least 5 years’ experience in creator operations, ecosystem strategy, or platform strategy within content communities.
• Strong strategic thinking capability combined with excellent analytical skills, able to design macro-level systematic solutions.
• Exceptional cross-cultural communication, persuasion, coordination, and execution abilities with a results-oriented mindset.
• Preferred: Strong data literacy to diagnose issues and assess strategies effectively.
• Preferred: Understanding of the sports content creation environment and creator motivation models.

Why Work at TikTok

TikTok is a leading global platform centered around short-form video creativity and joy. The company values diversity, innovation, and a collaborative spirit. It offers comprehensive benefits including immediate access to medical, dental, vision plans, 401(k) matching, paid leave, disability coverage, life insurance, and generous paid holidays and personal time off. TikTok embraces an inclusive workspace valuing diverse perspectives and experiences and supports reasonable accommodations throughout its recruitment process.

Compensation

For the Los Angeles location, the expected base salary spans from $88,920 to $209,380 annually, with additional bonuses and stock units possible. Compensation adjusts based on qualifications, skills, experience, and location.

Diversity and Legal Compliance

TikTok is dedicated to creating an inclusive environment. Applicants with qualified arrest or conviction records are considered in line with applicable laws such as the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Certain job duties necessitate trustworthy handling of confidential information and appropriate interaction with clients and colleagues.