Sports & Community Marketing Manager

About the Role

Arc'teryx is a brand built to encourage people to spend time outdoors. Rooted in mountain performance, it develops products and experiences that bring people closer to nature and to one another.

They are seeking a strategic marketing leader with strong cultural insight to find, elevate and partner with the people, communities and stories that genuinely reflect the Arc'teryx brand. The role is focused on building credibility, expanding consumer connection across the region and reinforcing the brand’s standing as a premium mountain brand in Australia and New Zealand.

Key Focus

Reporting to the Head of Marketing, you will shape Arc'teryx’s relationship with mountain culture across Australia and New Zealand through athletes, ambassadors, partnerships, community programs and brand-led experiences.

Responsibilities

• Create and deliver the annual sports marketing and community plan for ANZ, ensuring it supports regional business priorities and wider global brand direction.
• Set yearly goals, KPI measures and performance frameworks that tie brand activity to commercial outcomes.
• Spot opportunities to grow awareness, consideration, advocacy and stronger consumer relationships through sport and community marketing.
• Lead the ANZ athlete and ambassador program, including identifying, recruiting and managing athletes and cultural leaders.
• Develop long-term partnerships that add credibility to the brand, open up strong storytelling opportunities and generate measurable reach and impact.
• Design community initiatives that create meaningful and authentic brand connections.
• Work closely with Brand Communications, Creative and Social teams to maximise the reach and effectiveness of athlete, partnership and community programs.
• Build opportunities for earned media, content creation and consumer engagement through compelling stories and experiences.

Requirements

• Proven background in growing premium, culturally relevant brands through sport marketing, partnerships, community engagement and storytelling.
• Track record of building and running strategic programs that improve awareness, consideration, advocacy and overall brand equity.
• A well-developed network and existing relationships across outdoor, mountain, sport, cultural and creative sectors.
• Experience sourcing and developing partnerships, ambassadors and experiences that improve brand credibility and cultural relevance.
• Strong storytelling ability, with an understanding of how athletes, partnerships and experiences can create deeper consumer connection.
• Experience managing agencies, external partners and stakeholders to deliver high-quality outcomes.
• Strong appreciation of mountain culture and an authentic understanding of the values behind the Arc'teryx brand.
• Tertiary qualification in Marketing, Communications, Public Relations or a related discipline.

Perks and Benefits

• Substantial staff discounts on Arc'teryx products and other Amer Sports brands.
• Attractive salary package with bonus potential.
• Clear opportunities for career progression and development in a global company.
• Access to free mental health and wellbeing support through an Employee Assistance Program.
• Continuous training, leadership development and learning opportunities.
• Work with a purpose-driven team that is passionate about the outdoors.

Additional Information

This is a full-time, onsite position based in Moorabbin, Victoria, Australia.

Compensation was not specified in the source, other than mention of a competitive salary package and bonus opportunity.