Specialist - Paid Media, Growth Marketing

Role Overview

This position supports the planning and execution of paid media efforts that build awareness, encourage discovery, and strengthen consideration for Murad. The focus is on growing brand presence across media channels while contributing to wider marketing work such as launches and seasonal initiatives. The ideal hire combines a data-driven mindset with creative thinking and understands how to use digital channels to expand reach and audience engagement.

Core Responsibilities

The role centers on managing upper- and mid-funnel paid campaigns, improving performance through testing and optimization, and helping translate media activity into clear business insights.

Campaign Management

• Lead the setup, launch, refinement, and optimization of paid media programs aimed at brand awareness and consideration.
• Oversee campaigns across priority channels, using audience targeting approaches that extend reach into new consumer groups.
• Review results and tune key metrics across the funnel, including reach, impressions, video completion rate, engagement, and cost efficiency.
• Run A/B tests on audiences, creative variations, and placements to lift campaign outcomes.
• Work closely with agencies to ensure campaigns are executed smoothly and that reporting is accurate at both strategic and tactical levels.

Cross-Functional Collaboration

• Partner with Brand, Creative, and Consumer Engagement teams to coordinate creative requirements and create consistency across consumer touchpoints.
• Share campaign insights and recommendations with internal teams to guide future creative direction and messaging.
• Collaborate with analytics partners to support proper tracking, measurement, and testing frameworks.
• Work with internal stakeholders to assess product marketing results and identify acquisition opportunities such as bundles and hero products.
• Review audience quality and targeting effectiveness with e-commerce, performance marketing, and retail teams.
• Own paid media budgets, including proposal development with KPI targets and making sure delivery stays on plan.

Performance Analysis and Reporting

• Measure campaign performance and create recurring reports focused on awareness and engagement.
• Interpret trends and turn findings into practical recommendations that improve effectiveness.
• Support post-campaign reviews and communicate lessons learned to marketing and leadership.
• Assess incrementality testing methods such as conversion lift and brand lift studies to confirm the value of upper-funnel investment.
• Work with analytics teams and vendors on media mix modeling or related attribution discussions to connect brand spend with downstream business outcomes.

Audience and Market Insights

• Spot new channels and emerging platforms that can broaden brand reach with relevant audiences.
• Develop and manage mid-funnel audience pools to support consideration campaigns and reduce drop-off between funnel stages.
• Stay current on platform changes, consumer behavior shifts, and competitor activity in the beauty and consumer sectors.

Requirements

• 3 to 5 years of experience in paid media, digital marketing, or brand marketing, ideally in beauty, fashion, or consumer brands.
• Hands-on experience running campaigns on Meta, TikTok, YouTube, and Google Display, along with exposure to programmatic channels.
• Understanding of upper-funnel goals and metrics such as reach, impressions, engagement rate, and video completion rate.
• Proven background managing both upper- and mid-funnel initiatives.
• Strong ability to analyze results and prepare reports.
• Experience working with creative teams to test and refine ad formats.
• Clear communication and solid project management capabilities.
• Ability to convert paid media performance into persuasive stories for stakeholders.

Benefits and Perks

• Unlimited paid time off.
• Medical, dental, and vision insurance.
• FSA and HSA options.
• Life and accident insurance.
• Employee Assistance Program (EAP).
• Access to professional development resources.
• 401(k) employer match program.
• Annual bonus.
• Eligible employees may also receive critical illness insurance, disability insurance, retirement savings plans with company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and additional benefits.

Compensation

The expected annual base pay for this role is between USD 75,000 and USD 90,000. Final pay depends on factors such as experience, skills, education, location, and budget.

Additional Information

This role includes a broader benefits package for eligible employees, which may cover medical, dental, and vision coverage; life, accident, critical illness, and disability insurance; retirement savings plans with company match; paid family leave; education-related programs; paid holidays; discretionary vacation time; and more.