Specialist, Creator Marketing

Overview

The Creator Marketing Specialist at Red Bull Media House reports to the Senior Manager and plays a key role in driving the creator marketing strategy. This individual manages creator relationships, oversees day-to-day campaign operations, and ensures that marketing efforts align with overarching brand objectives.

Primary Duties

• Maintain and nurture ongoing relationships with creators, supporting their alignment with brand goals and ensuring continuous engagement.
• Assist in identifying and recruiting new creative talent to expand the creator roster.
• Act as the main contact point for creators, providing necessary guidance to align their output with Red Bull’s brand principles.
• Support execution of creator-led campaigns alongside the Senior Manager, ensuring seamless delivery within timelines and marketing goals.
• Collaborate with internal teams such as media, marketing, and product departments to integrate creator campaigns into wider marketing plans.
• Monitor and report campaign performance metrics, offering insights and suggestions to optimize future initiatives.
• Coordinate logistics and support for creator participation in brand events to maximize engagement and brand fit.
• Ensure activities conform to Red Bull’s global guidelines and legal standards while sharing best practices for continuous improvement.
• Partner with cross-functional teams, including CRM and Operations, to maintain accurate data and campaign tracking.

Requirements and Expertise

• Minimum of three years’ professional experience in creator marketing, influencer marketing, or talent management, concentrating on campaign execution and management.
• Excellent communication and relationship-building capabilities to maintain strong ties with creators.
• Proven ability to manage multiple campaigns concurrently, demonstrating superior organizational skills.
• Familiarity with CRM platforms and campaign management software to effectively track and evaluate campaign outcomes.
• Bachelor’s degree in marketing, communications, or a similar discipline is required.

Compensation & Equal Opportunity

The position offers a base salary ranging between 65,600 and 98,400 USD plus additional cash incentives. Red Bull Media House North America is committed to equal employment opportunities without discrimination based on race, gender, religion, disability, or other protected categories.